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Published: 3 August 2026

Rethinking the CPG workforce beyond optimisation (PDF)

PDF report: Explore how CPG companies can redesign their workforce and operating model, embed AI and unlock future growth.

Findings from the report:

  • The CPG workforce is facing a constant stream of daily change as the primary forces in and outside of CPG reshape their business operating environment.
  • From scaling AI to unlocking continued growth and winning over the next set of human and agentic consumers, the shifts employees need to make at pace are requiring CPGs to unlock a people function which can outpace peers
  • CPGs must redefine what work is, how it is delivered and how to keep it meaningful in order to build a business which can realise continued success.
  • Consumer products companies are now operating in a nonlinear, accelerated, volatile and interconnected (NAVI) environment.

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