Insights

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Popularity today, market share tomorrow (PDF) 

PDF report: Explore which retail categories are leading, which are trailing and how more than 200 retailers are perceived.

Findings from the report:

The EY-Parthenon Retail Performance Index tracks consumer perceptions of more than 200 retailers across 11 categories and 15 elements of customer experience.
Consumers are scoring retailers more favourably than a few years ago, with scores improving at the top and bottom of nearly every category.
The category analysis shows where retailer perception scores are moving and the customer experience dimensions behind those movements.
Performance relative to broader category evolution and the competitor set can provide valuable context for shaping strategic priorities.

The team

Duncan Brewer

EY-Parthenon Partner, Retail & Consumer Products, Ernst & Young LLP

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EY-Parthenon is a brand under which a number of EY member firms across the globe provide strategy consulting services.