James Nicholson
Volatility is propagating across many different sectors but the strain of balancing core and new is remakably consistent. New value pools are emerging but are often only reached through the adoption of alternative business models.

James Nicholson

EY UK&I Strategy Lead

Strategy leader in automotive, industrial products and manufacturing. Analytical, collaborative and optimistic. Proud family man.

Areas of focus Advisory

As EY UK&I Strategy Lead, James helps clients identify and execute market-leading growth strategies, adopt new business models and evolve their core capabilities and footprints.

Prior to joining EY, James worked at top-tier strategy houses in both Europe and the Middle East. He has worked with clients from a range of sectors and has nearly twenty years' experience in the manufacturing, consumer goods, industrial products and telecom sectors. Currently, he leads EY UK&I Automotive market.

He earned a Masters in Electrical Engineering from the University of Edinburgh.

How James is building a better working world

“Within automotive, I work with manufacturers, suppliers, retailers, governments and adjacent sectors to provide recommendations that will enhance client experience. The challenges of electric, autonomous, connected cars will change the way we move, consume and coexist in a fundamental way – one that should be both more sustainable and more accessible.”

Contact James