Photographic portrait of Karen Jiang

Karen Jiang

EY Entrepreneurial Winning Women™ Asia-Pacific Class of 2021

Co-founder and Co-CEO, Dongfangfuli.com, Greater China

Karen Jiang is the Co-founder and Co-CEO of Dongfangfuli.com, a company that provides enterprises with professional and flexible one-stop incentive and digital benefits management solutions in China.

With branches across 19 cities in China, Dongfangfuli.com offers a full range of services for employee benefits, including employee incentive benefits, health care benefits, traditional festival benefits, cultural and entertainment benefits and employee care benefits.

Karen launched Dongfangfuli.com in 2016. Under Karen’s leadership, Dongfangfuli.com has grown significantly, serving more than 40,000 companies and their employees across the country.

Karen holds an MBA from China Europe International Business School (CEIBS). Prior to starting her own business, Karen worked in Focus Media and Hong Kong Exchanges and Clearing (HKEX).

Along the journey, Dongfangfuli.com has received several achievements, including being listed in 2020 Ernst & Young Fudan China Most Potential Enterprise Award, HRTechChina Influencers of 2020 Award, and the 2020 HR Excellence Center Compensation & Benefits Solution Provider Value Award.

Our vision is “To make your employees love you more”. We believe that effective management of employee incentives and benefits will help enterprises reduce costs, improve productivity and retain talent.
Karen Jiang