The best strategies don’t chase change — they create it. I help financial leaders harness AI and digital disruption to shape the future with clarity and confidence.

Martin Rogulja

EY-Parthenon Senior Director, Strategy and Execution, Financial Services, Ernst & Young LLP

Intellectually curious strategy leader. Exploring AI and payments innovation. Constant learner. Competitive cyclist. Dad. Obsessed with asking better questions.

Martin is a senior director in EY-Parthenon’s Strategy practice, where he advises payment companies and leading banks on executive strategy, growth and transformation.

With over 13 years of consulting experience, Martin partners with senior leaders to define strategic priorities, build future-ready operating models, and unlock growth through AI-enabled insights and digital innovation. His work spans enterprise strategy, new business design and large-scale transformation across payments, banking and investment management. He has also played a key role in growing consulting practices and developing new service offerings.

Martin holds an MS in Economics from the London School of Economics and a BA in International Studies from the University of Washington.

How Martin is shaping the future with confidence

"Whether advising on digital transformation, AI integration or business model reinvention, I focus on helping clients make bold, future-oriented decisions. I believe that confident strategy isn’t about reacting to change; it’s about leading it. That means asking better questions, designing with purpose and delivering with clarity. I take pride in empowering leadership teams to reimagine what’s possible."

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