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Our EY-Parthenon pricing strategy team can help enhance your pricing capabilities and discover new monetisation opportunities. We combine proprietary research, commercial insights, customer value perceptions and industry benchmarks across B2B and B2C. We also identify gaps in pricing capabilities at a rapid pace, for both private equity and corporate clients.
Despite being one of the most impactful levers for profit and top line growth, pricing strategies have historically been neglected and pricing capabilities underinvested. In recent years, higher inflation has resulted in many companies and investors realising that cost management alone is not enough to deliver bottom line growth. As a consequence, they are increasing their investment in pricing strategies.
Have you ever wondered if your current charging model is adapted to your overall growth strategy? Or how to increase prices without losing customers? Does your team have the right tools and behaviours to deliver your pricing strategy? What internal capability do you need to manage price and margin better? If any of these questions resonate with you, we can help you with the answers.
Our pricing and monetisation strategy services focus on four main pillars to help clients identify and realise commercial value:
Depending on the sector and the internal price management sophistication, we have delivered improvements from 1-3% up to +10% of revenue increase, which typically falls straight to the bottom line.
EY-Parthenon can help as part of due diligence or outside of a transaction process.
We can mobilise a vast network of pricing and industry professionals, from across all industry sectors. EY teams have access to extensive third party databases and networks. Finally, we can not only help you with your strategic thinking, but also with your implementation. In particular, we can utilise our modelling team to support complex developments, such as dynamic pricing tools.
Subject to independence restrictions, we can offer contingency fees linked to identified pricing uplifts.
Our latest thinking
How B2B pricing strategies widen the gap between PE winners and losers
Read the 2023 EY-Parthenon Global B2B Pricing Study highlighting the role of pricing capabilities in maximizing value.
Five ways private equity can unlock the power of pricing
Read our latest EY-Parthenon B2B Pricing article highlighting the role of pricing capabilities in maximizing value.
