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Customer

In today’s world of empowered customers, competitive advantage comes through building trust. 

Everywhere you look, technology is transforming customer experiences and expectations, and it’s happening faster all the time. In this fast-paced environment, you need to put customer trust at the center of the entire organization, enabling you to create customer relationships that lead to unwavering loyalty and sustainable profits.

EY helps companies transition to customer-centric business models and become trusted organizations to their customers. Our diverse teams of insights, experience, marketing, sales and service specialists, combined with our global connectivity and understanding of your industry issues, inspire us to ask better questions. We work with you to find innovative solutions that help create transparent and authentic customer experiences.

Transformative experiences that move people and shape markets

EY Studio+ combines design, technology and commercial insight, augmented by EY.ai and powered by our full spectrum of services.

Learn more on studio.ey.com
EY Studio+ Shape the future with confidence

Our latest thinking

Why price matters: the challenge of music events in Belgium

Explore how effective pricing strategies and memorable experiences shape the future of Belgium's vibrant music events.

20 Jun 2025 Maarten Moreels

How Bayer is unearthing agronomy's future with GenAI

Read this case study to learn how Bayer Crop Science is using large language models to plant the seeds of the future.

16 Sept 2024

Rethink customer experience as human experience

Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.

01 Jul 2024 Laurence Buchanan +1

How embedded finance and AI impact the lending sector

Several trends are currently gaining momentum in lending, transforming the industry and bringing a series of opportunities.

26 Jan 2024 Dr. Patrice Latinne

SMEs have different expectations between insurers and intermediaries

Business clients select their insurers and intermediaries based on various criteria.

14 Dec 2023 Kris Volkaerts +2

Insurance: pricing matters more for businesses than retail clients

Self-employed and small companies up to 10 people behave very much like retail customers for their insurance, but are more price sensitive.

14 Dec 2023 Kris Volkaerts +2

Will sustainability in insurance become business clients' next focus?

Results show a preliminary indication that sustainability becomes more important when choosing an insurance partner.

14 Dec 2023 Kris Volkaerts +2

Gaining consumer insights: unleashing the power of purpose-driven change

Embracing consumer drivers to uncover innovation opportunities and future-proof organizations.

23 May 2023 Simon Anthonis +1

How constant innovation will shape the future

Entrepreneurs need to go beyond preparing for the most probable outcome if they want to build the most desirable future.

24 Apr 2023 Bart Deckers +1

How can banks transform for a new generation of customers?

EY’s consumer banking survey reveals how banks need to transform to meet rising customer expectations. Find out more.

07 Oct 2021 Nigel Moden +2

How can insurance protect customers who need it most?

An EY survey of insurance consumers reveals how the pandemic shifted financial well-being and prompted interest in new insurance protections. Read the findings.

13 Sept 2021

    How EY can Help

    Customer Experience by EY Studio+

    EY Studio+ helps organizations build differentiated experiences that adapt with customers and drive sustainable long-term value. Read more on studio.ey.com.

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