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Apprenticeship learning helps organizations turn AI ambition into advantage
The EY Work Reimagined 2025 study shows that while 9 out of 10 employees now use AI at work, only 28% of organizations are getting big results from it. Employees are using AI to save a little time, but not changing how work gets done.
There’s a common theme connecting those 28% of organizations that are achieving transformational results from AI. These leaders have honed five people-focused capabilities that work together to support change.
This approach works by introducing practical, project-based learning so people can close gaps and learn in alignment with their day-to-day work. That’s different than traditional training methods, which have come to pose real challenges in the new landscape.
For example, traditional learning, like large-scale, online training programs, tends to be:
- Static and delivered at a point in time. This limits learners’ access to instructors., and learning programs quickly become outdated.
- Constrained to a virtual classroom or desk. One-time learning is often out of context and disconnected from people’s daily tasks in the digital era. In fact, science has shown that without reinforcement, we forget up to 90% of what we learn within a week.3
By contrast, when learning is woven right into the flow of work, it blends theory with practice. Your people see the work, do the work and get coached while doing the work. Real projects, real problems, real-time feedback. They learn while producing value, not in some virtual classroom from three years ago.
Embedding learning in the flow of work creates value and derisks the shift to AI
How can you get started?
We recommend weaving learning academies into the flow of work in keeping with five guiding principles. Aim to foster learning that:
1. Keeps up with how fast things are changing. To stay ahead of change in the operating landscape, you need to monitor industry trends and adapt learning strategies accordingly. Continuous scans and regular reviews help learning reflect reality as the world continues to change.
Focus on:
- Delivering industry-advanced, technical content with adaptive, enduring capabilities.
- Providing immersive content that draws on day-to-day roles and experiences.
2. Feels relevant and personalized. Mastering complex skills takes repeated practice in real work settings. Think about the kind of learning that will be most impactful for your people and give them opportunities to personalize that learning to their own experiences. Bake that approach into your organization’s culture to support learning success over the long term. Research shows 65% of workers prefer to learn on the job. You can scale that impact and futureproof learning by providing meaningful and engaging experiences.
Focus on:
- Shaping learning through tailored learner journeys and personas.
- Sparking personal investment through relevant, on-the-job experiences.