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Montréal, Canada
Caroline Giroux-Huppé is a Manager in the Customer & Growth, Marketing, Sales and Service at EY Design Studio. She assists clients in achieving their strategic objectives by helping them better understand their customers and improving their journeys. Caroline has deep knowledge in user experience, UX design, customer journey mapping and workshop facilitation.
Previously, she worked in EY Business Architecture services in Montréal, where she worked on strategic planning, roadmaps and big transformations in multiple sectors, with a focus on financial institutions.
Prior to joining EY, Caroline obtained her Master’s degree in marketing at HEC Montréal together with a microprogram in User Experience in a Business Context. Her Master’s thesis was on improving satisfaction in the customer online journey by identifying psychophysiological pain points in the online grocery shopping context.
How Caroline is building a better working world
“My daily contributions revolve around enhancing customer experiences and consistently exploring inventive methods to meet their needs. This fuels my creativity and keeps me grounded so I can provide a balanced approach to service design innovation.”