The global cannabis sector continues to evolve at a remarkable pace. Companies need to fully understand their playing field and what makes them different, then continuously innovate that differentiator to win in the market.

Gennaro Santoro

EY-Parthenon Senior Director, Strategy | Americas Cannabis Centre of Excellence

Experienced strategy professional who likes to get into the details. Always ready to roll-up my sleeves and take our clients to the finish line.

Gennaro is an EY Canada Senior Director in EY-Parthenon’s strategy group, leveraging EY’s Cannabis Centre of Excellence to support clients across all service lines.

Gennaro brings experience across a range of strategic mandates spanning corporate, market-entry and growth strategies; business planning; commercial due diligence; target search and screens; as well as deal structuring. He draws on a wealth of experience across industries and sectors, including medical and adult-use cannabis, pharma, life sciences, beverage alcohol, automotive and industrials. Prior to EY-Parthenon, Gennaro was a Senior Vice-President, leading both the commercial (sales and marketing) and strategy functions at a global cannabis licensed producer, based in Canada. Prior to that, he was a founding member of a cannabis practice at another global professional services firms.

Gennaro holds an Honours Bachelor of Business Administration from Wilfrid Laurier University. 

How Gennaro is shaping the future with confidence

“By first thinking about the impact, beyond traditional business metrics, before making a decision or providing a recommendation. It’s critical to be self-aware of how our everyday actions, at work, or at home, may impact others positively or negatively.
Ultimately, I want to be a part of change, and lead the way to a better working world.”

Gennaro's latest thinking

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