Photographic Portrait of Gennaro Santoro
The global cannabis sector continues to evolve at a remarkable pace. Companies need to fully understand their playing field and what makes them different, then continuously innovate that differentiator to win in the market.

Gennaro Santoro

EY-Parthenon Senior Director, Strategy | Americas Cannabis Centre of Excellence

Experienced strategy professional who likes to get into the details. Always ready to roll-up my sleeves and take our clients to the finish line.

Gennaro is an EY Canada Senior Director in EY-Parthenon’s strategy group, leveraging EY’s Cannabis Centre of Excellence to support clients across all service lines.

Gennaro brings experience across a range of strategic mandates spanning corporate, market-entry and growth strategies; business planning; commercial due diligence; target search and screens; as well as deal structuring. He draws on a wealth of experience across industries and sectors, including medical and adult-use cannabis, pharma, life sciences, beverage alcohol, automotive and industrials. Prior to EY-Parthenon, Gennaro was a Senior Vice-President, leading both the commercial (sales and marketing) and strategy functions at a global cannabis licensed producer, based in Canada. Prior to that, he was a founding member of a cannabis practice at another global professional services firms.

Gennaro holds an Honours Bachelor of Business Administration from Wilfrid Laurier University. 

How Gennaro is building a better working world

“By first thinking about the impact, beyond traditional business metrics, before making a decision or providing a recommendation. It’s critical to be self-aware of how our everyday actions, at work, or at home, may impact others positively or negatively.
Ultimately, I want to be a part of change, and lead the way to a better working world.”

Contact Gennaro