Joel Alden

Market complexity requires a keen ability to create value long in the short and long term. As an EY Canada Partner in our Strategy and Transactions practice, Joel works with clients setting goals, defining strategies and connecting dots to transform any move into the right move.

Joel works in lockstep with teams and clients to get to the heart of what makes an organization unique. Then, he helps transform those differentiators into finely honed competitive advantage. He has expansive experience developed through more than 25 years with leading management consulting firms, and in industry. Joel has operated across performance transformation, cost reduction, growth enablement and organizational design in a variety of industries, most notably in the consumer and retail spaces.

Joel earned a Bachelor of Science in mechanical engineering, as well as a Master’s of Business Administration, at Queen’s University. He is a sought-after media source and industry speaker.

How Joel is building a better working world

“I think the way we define value is changing. The market is looking hard at financial and non-financial metrics to understand what an organization is all about, what it stands for and what it contributes to the world. We’re helping organizations lean into that possibility by identifying opportunities to not only unlock financial value, but also to enable growth and support the broader purpose of the organization.”