Photographic portrait of Krista Robinson
Innovation isn’t something we do. It’s a way of operating, influencing change and driving strategic growth.

Krista Robinson

EY Canada Partner, SR&ED and Business Tax Incentives

Purpose-driven leader. Passionate client server. Deeply committed to enabling Canadian innovation through SR&ED and incentive opportunities.

Built on trust, grounded in technology: Krista is an EY Canada Partner who operates with agility to guide companies in achieving strategic growth goals. She leads our business tax incentive and SR&ED practice in Eastern Canada.

For more than 20 years, Krista has developed and executed credit and incentive strategies that enable her clients to secure maximum funding for innovation, and investments, through a multitude of different programs. She guides companies in capitalizing on incentives that maximize ROI on bold projects and transformational innovations.

Krista is a Chartered Professional Accountant. She obtained her Bachelor’s degree in business administration and management at the University of New Brunswick. An active member of her community, Krista is Treasurer and Chair of the Audit Committee, as well as an Executive Committee member, for the Montreal Children’s Hospital Foundation. She also sits on the Board of the John Molson School of Business International Case Competition. 

How Krista is building a better working world

“Every time we invest in innovation – through our client engagements, the entrepreneurial ecosystem, or the community – we have the ability to help the world work a little better. That’s something I feel passionately about, and a commitment I take to heart. From innovative start-up to mid-market operation or multinational organization: we support Canadian businesses in navigating the incentives landscape effectively, so they can innovate, and grow.”

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