Yui Sotozaki

UX/UI Designer - Consulting, Business Consulting, Innovation & Experience Design

Yui is passionate about design for human interaction. He finds inspiration in the desire lines found in everyday things. In his spare time, Yui enjoys mountain biking in the pacific northwest.

Yui is a manager in the UX/UI team at EYDS Canada. Yui draws on over 10 years of software development and testing experience and an additional 10 years of design experience focused on UX research and interaction design.

His approach is firmly rooted in user-centred design thinking methodology. He has demonstrated a keen focus on delivering digital interactions that integrate with a variety of users' day-to-day activities and environments.

At the core of Yui’s design methodology is the empowerment of the teams he works with. Yui firmly believes that experience design is a guided community effort rather than an isolated activity. Whether conducting a discovery session or design review, Yui shares as much about the design thinking methodology with the team members.

How Yui is building a better working world

Yui fosters a safe space for both personal and professional development of his peers. Yui understands that designers live in the world of critique and encouraging open dialogue, constructive feedback, and mutual respect allows for the exchange of ideas without fear of judgment.

Yui sets clear goals and provides resources for skill development that supports professional growth, while emphasizing self-reflection and emotional intelligence.

Yui strives to establish mentorship opportunities to both guide and learn. Yui celebrates achievements and efforts of others, along with creating a culture that values continuous learning.

Yui's latest thinking

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