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Ones to watch

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Where does Canada’s tech competitiveness stand today? How are tech companies primed to advance in the years ahead? It’s not just the questions that count, but how we answer them, too.


In brief
  • Founders should watch the intersection of AI data and domain expertise where productization speed and responsible guardrails determine category leadership.
  • Commercialization will accelerate when teams align IP and partnerships with anchor customer channels and export readiness, so pilots become revenue.
  • Advantage grows when organizations build repeatable market-entry talent pipelines and measurement that turns early wins into scalable outcomes.

TAP NETWORK

Annual Tech Sector Salary and Total Rewards Survey

Compensation has an outsized impact on the ability to attract and retain in-demand talent that fuels Canadian competitiveness.

  • Median salary increases of 3.5%.
  • Fintech and Hardware Design, Development and Manufacturing sectors experienced significantly higher.
  • Organizations are forecasting average headcount growth of 13% and salary increase budgets of 3.6%.
8%
average turnover rate, down from a peak of 13% in 2022.

These findings suggest the tech sector is finding its equilibrium after years of rapid growth and adjustment. Organizations that succeed will be those that thoughtfully combine competitive compensation with meaningful benefits and flexible work arrangements.


CENTURY INITIATIVE

Canada’s Growth Playbook: 2025 National Scorecard

Produced annually, this report gathers third-party data from many different sources. The title this year is Canada’s growth engine is stalling.

  • Canada ranked 4th in early-stage entrepreneurship based on the Global Entrepreneurship Monitor’s assessment of total entrepreneurial activity.
  • Business spending on R&D is 1.07% of GDP, based on 2024 data.
  • Canada is ranked 14th on the Global Innovation Index.
12
Canada’s ranking across 17 OECD countries in terms of productivity.

Without stronger innovation, investment and firm growth, Canada risks continued declines in real GDP per capita and an eroding tax base to fund health care, infrastructure and retirement income as the population ages. Closing the gap requires structural change: more incentives for R&D and competition, greater support for scaling firms, and policies that better connect Canada’s education and training systems to high-value employment opportunities.


TAX FOUNDATION

International Tax Competitive Index

Produced annually, the research shows how effective policies and practices align with strong economic development.

  • Canada ranked 4th in early-stage entrepreneurship based on the Global Entrepreneurship Monitor’s assessment of total entrepreneurial activity.
  • Business spending on R&D is 1.07% of GDP, based on 2024 data.
  • Canada is ranked 14th on the Global Innovation Index.
Graph-Canada's tax competitiveness across 38 OECD countries

In 2024, Canada started to phase out full expensing for machinery and the accelerated investment incentive for buildings and adopted a digital services tax. By increasing its capital gains inclusion rate from half to two-thirds, Canada also hiked its top capital gains rate from 26.7 to 35.8 percent.


INFORMATION AND COMMUNICATIONS TECHNOLOGY COUNCIL (ICTC)

Digital Economy Pulse

ICTC is a specialist in gathering labour market data for the technology community. This report delves into productivity and employment trends that directly relate to productivity.

  • The ICT sector’s productivity is 45% above the national average.
  • Companies in Canada’s digital economy report stronger revenue and greater confidence in future growth compared to firms in the general economy.
  • ICT sector employers report looking for mid-level and senior staff with specialized skills and experience.

In-demand ICT roles: software engineers data scientists
computer and information systems managers
cybersecurity specialists

The digital economy has continued to experience growth, and the rate has returned to pre-pandemic levels. Businesses in the digital economy have experienced better outcomes in terms of growth and productivity than the general economy.


ROBERT HALF

Building Future-forward Tech Teams

Robert Half is a recruiter, but its research blends a look at skill gaps and talent needs with other key performance indicators that influence competitiveness.

  • 53% of technology leaders cited “technical debt” – the amount of old or legacy systems they continue to use and maintain – as an obstacle to achieving their strategic priorities.
  • 42% have seen staffing challenges negatively affect projects.
  • 47% cite cost as a barrier to implementing new technologies.
56%
Technology leaders say skill gaps are evident in AI and machine learning.

While these drivers all create a sense of urgency for organizations to transform digitally, the reality is that fundamental change – whereby companies become cloud-first, AI-enabled and data driven – can take years to achieve. And in the end, transformations never end because technologies and business landscapes constantly evolve employment opportunities.


INOVIA

State of Canadian Software Report

Software is only one aspect of the tech sector, but it represents the playing field where a lot of startups compete with rivals in the US and beyond.

  • There was a 25% increase in venture capital activity in 2024, fuelled by rounds involving firms such as Clio, Hostaway and Cohere.
  • The number of deals announced in 2024 fell below 2023 levels, but the average deal size has significantly increased, with a 10% to 15% rise in qualified deal flow across both venture and growth stages.
  • Total VC funding fell to $2.3b in 2024, a 21% decline from the prior year, and nearly 70% of capital concentrated across only three funds.
4ᵗʰ
Canada’s global rank in gen AI companies per capita and is a leader in AI talent concentration.

Amid global market stabilization and evolving US trade policies, Canadian tech companies emerged stronger… [there is] renewed optimism and an air of reacceleration as late-stage Canadian companies position themselves for M&A, secondaries and IPOs, potentially sparking a resurgence in liquidity and reinvestment cycles that could drive growth for years.


Summary

Momentum builds where AI meets deep domain expertise, and where teams treat commercialization as a core capability. Export‑ready partnerships can also speed time to value.
Protect IP and data, prove results with reference customers and codify a repeatable market‑entry playbook. Then measure outcomes, learn quickly and scale.


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