As the workplace transforms, how can you support your people through change?

By Darryl Wright

EY Canada Work Reimagined Canadian Leader

A culturally adaptable leader skilled in human resource management, large-scale business transformation and leadership actualization. Builds high-performing, engaged teams that deliver results.

4 minute read 10 Dec. 2021
Related topics People Advisory Services

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Is flexibility for their people to be a privilege or a right? Businesses today face uncertainty when it comes to workplace transformation. 

In brief: 

  • Companies everywhere are struggling to attract, manage and retain talent as employee expectations change and external market circumstances shift. 
  • The attrition taking place in record numbers is being dubbed “The Great Resignation,” driven in part by the growth that’s happening across sectors and industries.
  •  The phenomenon is also driven by the fact that people have been operating in a constrained and risk-averse environment over the last 18 months. 
  • Now that the world is opening up, they’re seeking opportunity beyond the four walls of their homes. 

Where has the emotional connectivity gone?

Something happened while we were locked down during the pandemic: people became isolated from their work environments and teams. In many cases, they detached from their organization, as well as the people they work with. They also had time to think about what kind of work they want to be doing and about what truly motivates them.

Now, the notion of employee preference is playing itself out. While employers enforce new rules around the return to work, employees feel they’ve already earned the right to work remotely — and that’s putting the two sides at an impasse.

In a recent article, I talked about the need to strike a balance between changing employee expectations and the needs of the business. That’s the first step. But there are steps beyond finding that balance, too. Once an organization decides what its reimagined workplace will look like, the focus should shift to supporting employees through the transition.

As we work towards more flexible, agile workplaces, we must be aware that the change can be tough on employees. Managing effectively through change is critical for setting expectations, equipping your people to succeed and ensuring they have a consistent experience.

In EY’s People Advisory Services practice, we’re supporting clients from all industries as they not only guide their people through change, but restore the connectivity and engagement that’s been lost in the shuffle.

Here are four considerations for organizations looking to do the same.

1.  Learn your employees’ preferences

Our 2021 Work Reimagined Employee Survey revealed that, on average, employees expect to work between two and three days remotely post pandemic. The survey placed respondents in three distinct camps: the Office Optimal, the Hybrid Hopeful and the Remote Ready (most likely to be from the youngest generation — Gen Z — and to work in the technology or finance sectors). The remaining 38% of the survey population fell in the Undecided category. (See figure for details)

EY - work reimagined table

Not all organizations will look exactly the same, which is why employee listening is key. That includes everything from soliciting one-on-one feedback to employee experience surveys.

If you’re going to listen to what employees want, you must also be willing to act on what you learn. As companies learn more, they’re scrambling to renegotiate contracts to offer more flexible start and finish times, shorter working weeks and innovative rewards.

The risks of not taking action are high, with 54% of employees stating they’re likely to quit if they aren’t offered the flexibility they want.

2.  Focus on organizational culture

While the stress of change can take its toll, it also brings opportunity. Almost half of employees believe their company culture has changed and improved since the beginning of the pandemic.

Today’s organizations have a chance to redefine their purpose by deciding who they want to be and what kind of culture they want to build. Some businesses have gone fully remote. For others, that’s just not realistic. It’s a decision that can be enabled by workforce analytics, taking into account the successes of remote working and any relevant data points.

Once companies understand the demographics and how they’ll set up their flexible arrangements, they need a clear set of guiding principles with clear expectations

3.  Work towards a new type of leadership

Managing through change requires a different kind of leadership — leadership that puts humans at the centre of the business. Approximately 82% of the employees we surveyed say it’s important for their organizations to see them as a person, not just as an employee. And while 9 in 10 employers say they put humans at the centre of long-term plans for value creation, fewer than 69% of employees believe them.

To support the new organizational culture they’re trying to build, companies must focus on leadership behaviour. Empathy, resilience and compassion are all key enablers for a flexible working environment, but they have to be genuine to be effective. A big part of empathetic leadership is communicating regularly and showing vulnerability. It’s okay to not have all the answers at this stage, and for organizations to say, “we’re learning as we go.” Or, better yet, to include employees in the broader discussion of who they want to become. That way, they feel valued and invested in future plans.

A recent EY study on empathy in business also found that employees suggested regularly scheduled one-on-ones, opportunities to provide anonymous feedback and team-building exercises as a way to build trust and a culture of openness.

4.  Ensure your people are equipped with the tools, skills and mindsets to enable them to transition and then thrive

If workplace transformation requires a different kind of leadership, it also requires a different kind of teaming. Enhancing collaboration in a hybrid work environment is uncharted territory for many. Turning on a video function for added connectivity, ensuring materials are accessible and available to everyone and finding ways to explore everyone’s ideas equally are all effective tactics for better inclusion.

One of the biggest challenges in creating a flexible work environment is ensuring employees have a seamless experience around tools, technology and collaboration.

We know from our EY Work Reimagined Employee Survey that 84% of employees are looking for better digital tools to support their hybrid working arrangements. Nearly two thirds (64%) want better technology in the office, including faster internet and videoconferencing. Almost half (48%) say they want companies to upgrade at-home hardware — including extra monitors and headsets — and 47% would like reimbursement for high-speed internet and phone expenses. 

Beyond tools, companies also need to ensure managers know how to lead and manage expectations and performance as work arrangements shift. A permanent remote worker will require different management styles than someone who is present in the office every day.

Access to learning and the ability to learn within the flow of work is also critical. Organizations should ask: do we have an effective learning experience platform? And do employees have access to a career path that tells them they’re valued?

To shift to more a empathetic leadership style, leaders need to create a safe space for better career conversations. Coaching is an effective way to do that because it’s typically removed from the formal performance relationship or business hierarchy.

EY recently launched a new coaching solution that allows our clients to make effective coaching accessible to their people. The programs are targeted to roles and levels where rapid behaviour change is needed to enable strategy — from executive levels to frontline managers.

For example, challenge leaders to develop and take action against personalized development plans. Guide teams of leaders through a structured approach to help their teams excel and deliver better results. Or coach at scale, applying a broad-reaching approach to bring a culture of transformative leadership to the whole organization.

Enabling transformation through people

Flexibility is no longer a differentiator — it’s an expectation that must become part of an organization’s culture. Today’s differentiator is when organizations are able to support their people through change by creating a human-centred experience.

Transformation can’t happen without people driving it. Employers need to not only put talent at the core of their strategy, but demonstrate that commitment to their workforce with transparency and authenticity.

Summary

While culture has historically been based on shared in-person experiences at the office, there’s now opportunity to build a new kind of culture through different ways of working and interacting. Once a successful workplace balance is restored, it doesn’t just help people feel supported, it reengages them to the business, reconnects them to their leaders and teams, and empowers them to drive transformation and help build a business that’s agile and future ready.

About this article

By Darryl Wright

EY Canada Work Reimagined Canadian Leader

A culturally adaptable leader skilled in human resource management, large-scale business transformation and leadership actualization. Builds high-performing, engaged teams that deliver results.

Related topics People Advisory Services