You mentioned that you started out working from your parents’ house. Nowadays, where everything happens online, how important is it to be in the office?
Our company’s flexibility and our people’s determination to make the very best of these difficult times were certainly important cornerstones. We pushed the pace, developed the counting system within a very short space of time and approached our existing customers. Demand was very high, so everything went like clockwork, especially during the first few weeks. We found ourselves submitting tender after tender, and managed to acquire new customers – in Switzerland and abroad. This triggered new challenges though: we had to invest, take a risk, procure materials and, and, and. We wouldn’t have got through this demanding situation without our dynamic team and the investors, who supported our idea. Another key success factor was the use of mostly in-house resources to create the counting system. In addition, our people programmed the app themselves. Thanks to short production pathways, we were always one step ahead of our competitors and in a position to supply customers quickly. After a while, some copycats came on the scene and the situation returned to normal a bit.
When Nozomi Networks started we were a remote company, so we were ahead of time in that respect. Before the Covid pandemic, Nozomi Networks was considered innovative because we gave our people so much freedom. Moreover, in the pre-pandemic times there was a different mindset. Even when I told people that there was no need to come into the office every day, they would often show up anyway. Now, after the pandemic, it’s the opposite. In Silicon Valley, where I’m based, many companies are struggling to get their people back to the office.
I think there is a value in being together, especially when you do tech stuff, because you need to experiment, test your next ideas, get inspiration from other people. I can’t give you a formula – one, two, five days – but it’s important to spend some time together in the same place.
Let’s talk about the recent global IT outage affecting numerous airlines, banks, businesses and government institutions. Where were you then and how did you perceive the event?
July 19, 2024, was a historic day in IT. There were blue screens all over the world, in hospitals and airports. I don’t use any of the affected software, so I didn’t suffer a direct impact – fortunately.
I think what stands out about the outage was its scale: seeing that blue screen pop up in so many places at the same time and around the world. So many people were impacted. At Nozomi Networks, we are acutely aware of the consequences of cyberattacks for connected devices that affect the day-to-day lives of different people. Nowadays, technology is generally quite resilient, and we tend to forget about the potential impact until something like this happens.
At Nozomi Networks, the outage reminds us why our philosophy is so important. We believe that when you install cybersecurity software anywhere in a critical area like surgery or air traffic control, you need to apply design thinking. The stakes are high, and the approach needs to be a bit different. That’s what we’re trying to do as a company.