What do you miss most about the pre-crisis era?
Not seeing my two daughters, who both live in the United States. Otherwise nothing. Especially not the travelling.
It is said that every crisis is an opportunity: do you agree with that?
Every crisis brings its share of positives and negatives. As I said, I always tend to see the glass half full, so I focus on the positives.
What is the most valuable lesson you have learned from this situation?
Quite simply, the importance of love for your own people. I really believe that.
Knowing what you know today, what message would you send to your 2019 self?
“Get ready, because what you suspected might happen will happen, and fasten your seat belt, it’s going to be a bumpy ride!”.
How would you summarise the “new normal” in your sector?
We have a duty to preserve our know-how. We must ensure that fine watchmaking will still exist in Switzerland in 20, 30 or 50 years’ time. In Japan, highly skilled craftspeople like us are protected by the government, which funds certain trades so that knowledge can be passed on. Nowadays, when people mention watches, everyone immediately thinks of Switzerland. It is absolutely vital to protect watchmaking.
How is the crisis speeding up changes within the company?
We have redesigned our organisational set-up around health, as our employees are very demanding. We were planning to construct a huge building so that our teams could be together on the same campus but we are now in the process of completely reviewing the project. I spend a lot of time talking to young people, which gives me a lot of food for thought.
How are you coping with your new responsibility?
In a storm, it’s the captain’s attitude that makes the difference. If he’s calm and confident, the crew will pick up on this and it will all be plain sailing. Even though 2020 has been a difficult year, the ship will carry on its journey.
What advice would you give to other CEOs?
We all need to learn from each other. We’ll have to adapt to things that we didn’t know about yesterday. We have to “learn how to learn”. Humans don’t like change but our capacity to adapt is extraordinary, and we are going to need it!