The CEO Perspective: How COVID-19 is defining business purpose

FAQs from 17 April webcast

On 17 April we invited a panel of global business leaders to discuss the role of COVID-19 in defining business purpose. We were inundated with questions during the session, so we asked our speakers to share their answers to some of the most frequently asked questions, we hope you find their insights valuable during the days and weeks ahead.

Leaders from Barclays, BP, EY and Unilever share their answers on how businesses stay focused on purpose, the impacts on globalised business models and the most influential trends they see emerging due to COVID-19 impacts.