Canada CEO Outlook 2026

Canadian optimism is cautious — but higher than you might think. 

EY-Parthenon polled 1,200 CEOs in countries around the world, including Canada. What did we find? Optimism is softening, but persistent, among Canadian CEOs.

Turning that sentiment into sustainable progress requires businesses in Canada to take an ecosystem approach, linking up:

•  Strategy
•  Transactions
• Transformation 

Geopolitical pressures continue to influence CEOs’ near-term investment strategies.

Even so, Canadian CEOs remain cautiously optimistic compared to their global peers.

And Canada outpaces most countries as a top destination for capital investment.

Canada ranks:

Most CEOs won’t pursue M&A this year, but nearly all are considering a transaction.

Fewer than half of Canadian CEOs plan to pursue M&A the next 12 months
Q. Do you expect to actively pursue any of the following transaction initiatives over the next 12 months?
[The respondents were instructed to choose one option per statement.]

Build a plan that works in practice, not just on paper

Promise or peril? Confidence or consequence? Proliferation or protectionism? If today’s uncertainty has you questioning future horizons for your business, learn how Canada’s business leaders are anticipating the next wave of change and putting the pieces in place today to meet tomorrow. Download the report now.

Looking for economic clarity to fuel your progress?

Canadian Macroeconomic Outlook: Winter 2026

Canada is at a crossroads. To unlock opportunities for growth and resilience in a shifting economic landscape, leaders must consider shifting trade patterns, moderate consumer spending and — this is key: the right AI-fuelled investments. Read more.

Reimagine strategy to address real-world challenges in Canada and beyond

Deep functional and sector expertise. Innovative AI-powered technology. Investor mindset. We connect all three as we work with CEOs, boards, private equity and governments. 

At EY-Parthenon, we design, develop and deliver integrated solutions, helping you manage complexity and achieve strategic objectives. Our professionals provide outside-in insights, bringing together deep industry knowledge with forward-looking perspectives on sector convergence and future opportunities. Combined with our innovative data analytics and tech capabilities, we can help address your toughest strategic issues. 

This is how we help shape your future with confidence.