The Canadian retirement evolution: Why financial institutions and policymakers must rethink retirement


Canada’s retirement landscape is shifting. Policymakers and financial institutions must innovate to deliver flexible, secure income solutions.


In brief
  • Canada’s aging population is driving demand for innovative solutions that convert illiquid assets into sustainable retirement income.
  • A historic $1 trillion wealth transfer from baby boomers to younger generations creates both opportunities and challenges for financial institutions.
  • Policymakers and banks must collaborate to deliver flexible, transparent products and advisory services that secure retirement income and financial stability.

Retirees are living longer and seek greater fulfillment, making it essential for financial institutions and policymakers to develop retirement solutions that meet their evolving needs and aspirations.

Canada is experiencing a significant demographic shift, with the number of retirees and people approaching retirement now representing more than one third of the population. This growing segment exerts substantial economic influence, and their financial circumstances and requirements are becoming increasingly complex.

Here we examine key demographic trends, retirees’ shifting aspirations and needs, advancements in financial products, the impact of technological progress, and the intricate challenges posed by existing policy frameworks. We offer practical recommendations for policymakers, financial leaders and advisers, highlighting avenues for innovation and collaboration across the sector.

Demographic shifts in the retirement landscape
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Demographic shifts in the retirement landscape

Canada’s retirees are no longer a uniform group or a passive one. As their numbers surge and wealth shifts across generations, retirement is becoming one of the country’s most powerful economic forces.

The perception of retirees as simply a vulnerable group is changing. Today, retirees are increasingly recognized as active contributors to society. With longer life expectancy and better health, they are making valuable contributions to communities through entrepreneurial activities, thought leadership, and personal achievements in fields such as sport and culture, which were previously seen as the domain of younger generations. Their influence is growing, as seen in evolving consumer habits and the considerable intergenerational transfer of wealth that is reshaping financial priorities throughout Canada.

Today, approximately 30% of Canadians are aged 55 and older. According to demographic analyses from Statistics Canada, this proportion is expected to increase substantially by 2030, with estimates suggesting it could rise to between 35% and 40%.

Categories of Canadian retirees

As explored in her book, Your Retirement Reset, Susan Pimento suggests grouping Canadian retirees into three primary categories, each characterized by distinct financial circumstances and priorities. This classification provides insight into the varying experiences and needs of retirees across the country.

These categories are consistent with international trends, with outcomes shaped by factors such as asset liquidity, debt levels and access to professional advisory services.

 

Intergenerational wealth transfer

According to a 2019 report from CIBC, intergenerational wealth transfer in Canada is expected to total $1 trillion between 2016 and 2026, with approximately 70% of this wealth concentrated in real estate. Statistics Canada data from 2023 indicates that average home prices in Toronto and Vancouver consistently exceed $1 million, underscoring the substantial influence of real estate on Canadian household net worth.

 

The dominance of real estate in Canadian wealth presents significant hurdles. Heirs often face delays in accessing funds, as properties must be sold before proceeds can be used for immediate expenses or investments. Inheritance decisions become more complicated, requiring careful coordination of property sales, management of tax liabilities and navigation of fluctuating market values. 

 

Furthermore, as retirees increasingly prefer to age in place, with Statistics Canada indicating that more than 85% of seniors wish to remain in their own homes rather than move into retirement facilities. This trend adds further complexity, as families must balance the desire to keep property with the need for liquidity.

 

Financial instruments like reverse mortgages offer potential solutions for retirees seeking liquidity without selling their homes. In Canada, homeowners aged 55 and older can borrow against the equity in their home without having to sell the property or make monthly repayments. This option provides liquidity for living expenses, health care costs, wealth management or even intergenerational wealth transfers, all while allowing seniors to remain in their homes. 

 

However, it is crucial to approach reverse mortgages with due diligence. While such arrangements can alleviate financial strain and provide a versatile source of funding to help retirees manage their finances without immediately selling their assets, it’s essential to carefully consider the associated risks before proceeding.

Tourists exploring a European-style street on a walking tour
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Retirees’ changing needs and aspirations

More of the responsibility for retirement has quietly shifted to individuals. People are living longer, traditional guarantees are disappearing and the path to financial security is becoming more complex.

Over the past 30 years, retirement provision has shifted from guaranteed pension schemes towards consumer-driven savings and investment choices. Individuals are now faced with a complicated range of workplace and personal investments, insurance products, banking services and financial advice. This varied landscape makes it increasingly difficult to answer basic questions about saving, employment and the ability to maintain a preferred standard of living.

Broader context and evolving solutions

Comparable demographic patterns can be observed worldwide. In both the United States and Europe, there has been a notable shift towards defined contribution plans instead of defined benefit plans. For instance, 401(k) plans in the US require individuals to take responsibility for managing their own retirement savings, rather than depending on traditional employer-funded pensions. 

At the same time, average life expectancy is steadily increasing. According to the United States Census Bureau, the proportion of US citizens aged over 65 is expected to reach 20% by 2030. The global retirement industry is adapting to these developments by enhancing the integration of wealth management and retirement solutions. This change places greater importance on comprehensive financial wellbeing, which includes not only retirement savings but also debt management, insurance protection and the creation of emergency funds. Leading financial institutions are now offering integrated platforms that combine investment guidance with retirement planning tools to meet these evolving requirements.

The Canadian situation

The numbers tell a compelling story. In 1990, more than 70% of Canadian workplace pension plans were defined benefit schemes, providing retirees with predictable, lifelong income. By 2022, this figure had dropped to just 37%, as more employers moved to defined contribution plans, where workers and employers contribute, but the final retirement income depends on investment performance. This means Canadians now shoulder more risk and uncertainty in planning for their futures.

With the decline of employer-sponsored defined benefit pension plans and an increased dependence on RRSPs and defined contribution plans, Canadians are now faced with complex choices regarding how to save, invest and spend during retirement. While these vehicles offer opportunities for retirement savings, they are often accessed for other financial priorities, potentially undermining long-term financial security. Consequently, older Canadians are required to take a more active role in managing their retirement finances in an environment where guaranteed lifelong income can no longer be taken for granted.

Moreover, a significant portion of individuals struggle with limited financial literacy, making it challenging to fully grasp the complexities and risks associated with various retirement products. As a result, planning for a financially secure retirement becomes even more daunting, particularly when retirement savings are frequently diverted to address immediate priorities such as pressing day-to-day living expenses or providing financial support to family members.

Fear of running out (FORO) reflects a structural gap in retirement system design, not a failure of individual planning. Most retirement frameworks were built for accumulation rather than sustainable income in later life.

The unprecedented intergenerational transfer of wealth is already influencing consumer behaviour and reshaping financial priorities across the country. It’s imperative to recognize the significance of this shift and respond strategically. 

The complexity of this transition presents Canadians with a range of new challenges, many of which require specialized expertise to navigate effectively.

To navigate these growing complexities, service providers must rethink their business strategies and make use of technological advancements by creating integrated ecosystems that deliver holistic retirement solutions. This evolving landscape presents a significant opportunity for financial institutions to introduce income modelling tools and services, empowering both current retirees and those nearing retirement to make informed decisions within an increasingly intricate financial environment.

Innovative responses to changing retirement needs
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Innovative responses to changing retirement needs

Retirement is no longer about a single product or plan. It’s an ecosystem — blending finance, health, housing and technology to deliver sustainable income.

Next-generation retirement solutions

As Canada moves away from traditional guaranteed pensions, a new generation of retirement solutions is changing how Canadians prepare for the future. These developments provide flexibility, personalization and sustainability.

  • Flexible investment solutions: Target-date funds and lifecycle funds automatically adjust their asset mix as investors age, matching changing risk tolerance with retirement goals. 

    For example, a retiree who invests in a target-date fund may experience a gradual shift from equities to safer fixed-income investments as retirement approaches.

    This reduces risk and enables a smoother transition. These solutions simplify investment choices for retirees, provide advisors with tools to tailor strategies and offer policymakers scalable models to encourage long-term savings.

  • Enhanced annuity products: Modern annuity designs now offer inflation protection, longevity insurance and flexible payout options.

    Let’s say a retiree in British Columbia chooses an annuity with adjustable payments, allowing their income to increase as living costs rise. This offers peace of mind and stability. Retirees gain security, advisors can recommend more adaptive products and policymakers benefit from improved income adequacy and reduced risk of poverty in old age.

  • Reverse mortgages: Reverse mortgages enable older Canadians to access the equity built up in their homes without the necessity of selling, thus providing a means to supplement retirement income and manage ongoing expenses while retaining home ownership and the right to remain in the property. 

    Homeowners borrow against the value of their home and may receive funds either as a lump sum or through regular payments. Repayment is generally only required when the homeowners move out or the property is sold. 

    This financial instrument can be particularly advantageous for those wishing to age in place. However, it is important to consider factors such as interest rates, associated fees and the potential reduction in home equity, all of which may impact future inheritance or overall financial flexibility.

  • Health care financing solutions: With rising health care costs, specialized insurance and financing plans help cover long-term care and medical expenses. 

    For instance, a retiree in Alberta purchases a long-term care insurance policy that covers most of their home care costs, preserving savings and reducing financial stress.

    These solutions support financial security for retirees, give advisors new planning options and provide policymakers with ways to address healthcare affordability.

  • Holistic wealth management solutions: Modern wealth management services combine investment, tax and estate planning. 

    For example, retirees working with an advisor receive a holistic plan that optimizes withdrawals, minimizes taxes and meets their legacy goals. 

    Retirees benefit from coordinated advice, advisors can deliver more value, and policymakers see improved retirement outcomes and greater financial literacy.

  • Sustainable decumulation strategies: Financial products and advice now focus on sustainable withdrawal rates and sequencing of income sources. 

    Let’s say an advisor worked with a retiree to develop a withdrawal plan that extended the lifespan of their savings by balancing RRSP, TFSA and pension income. Retirees enjoy greater security, advisors can create tailored plans and policymakers see less strain on social programs.

  • Hybrid pension plans: Hybrid pension plans combine features of defined benefit and defined contribution models. 

    A Toronto tech company, for example, adopted a hybrid plan in which employees received guaranteed minimum benefits with the possibility of additional returns. Both the employer and employees shared investment risk, leading to stability for workers and budget predictability for the employer. 

    These types of plan offer more predictable income, advisors can explain balanced options and policymakers can promote shared responsibility.

  • Longevity risk pools: Pooling mechanisms allow retirees to share the risk of outliving their savings. For example, let’s imagine a group pension plan in Québec introduced longevity risk pooling, which provided retirees with steady income regardless of individual lifespan. Retirees gain peace of mind, advisors have new planning resources and policymakers support fair risk distribution.

  • Digital retirement planning tools: Online platforms and mobile apps use artificial intelligence and analytics to personalize retirement planning. When a retiree used a digital simulator to test different withdrawal strategies, for instance, it helped them make informed decisions and avoid outliving their savings. Retirees gain confidence and convenience, advisors can reach clients remotely and policymakers improve access to planning tools.

  • Cross-sector partnerships: Collaborative partnerships across sectors such as health, insurance, banking and wealth service providers are reshaping the client service landscape by delivering innovative, integrated solutions. 

    In Canada, a prominent example is the collaboration between Sun Life Financial and TELUS Health. These organizations have combined their expertise to offer a comprehensive health and wealth management platform, which merges health data with financial planning tools. This partnership enables Canadian clients to access personalized wellness programs while managing their insurance and investment portfolios, thereby creating a seamless experience that supports both health and financial objectives. 
Person using laptop at home with family
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Retirement preparedness in underserved markets

A growing segment of the workforce remains outside the pension system. As work becomes more flexible, retirement solutions must become more inclusive.

Despite notable progress in retirement planning, a considerable segment of the Canadian workforce, particularly employees of small and medium-sized enterprises as well as gig economy workers, remains insufficiently served. Data from the Canadian Institute of Actuaries reveals that more than 47% of private sector employees do not have access to employer-sponsored pension schemes, resulting in many individuals lacking both structured guidance and adequate savings for retirement. Furthermore, recent figures from Statistics Canada indicate that almost one in five Canadians participates in gig work, frequently without access to traditional retirement benefits.

In response, financial institutions and retirement service providers are introducing innovative solutions aimed at closing these gaps:

  • Pooled registered pension plans (PRPPs): These plans offer an affordable and accessible retirement savings mechanism specifically designed for employees whose employers do not provide pension plans, as well as for self-employed individuals. By consolidating contributions from numerous participants, PRPPs enable professional investment management while significantly reducing administrative complexity. This model allows gig economy workers to make contributions either on a regular basis or as lump-sum payments, with investment choices tailored to individual risk preferences. Nevertheless, uptake of PRPPs remains limited: as of 2025, fewer than 100,000 Canadians have enrolled, owing largely to regulatory challenges and insufficient engagement from employers.

  • Flexible savings products: Prominent Canadian financial institutions have introduced retirement savings accounts modelled on TFSAs and RRSPs that do not impose minimum contribution requirements. These products are particularly advantageous for gig workers and individuals with variable incomes, as they permit individuals to make contributions to be made when it’s financially viable for them. Common features include automated deposit mechanisms and convenient mobile access, thereby enabling users to systematically accumulate retirement savings over time.

Innovative solutions such as PRPPs and flexible savings products demonstrate a commitment to inclusivity and adaptability, but their limited adoption underscores the need for increased awareness, regulatory reform and employer engagement. Moving forward, a collaborative effort among policymakers, financial institutions and employers will be essential to ensure that all Canadians, regardless of their employment status or income variability, have access to reliable and effective retirement savings tools. 

The role of technology and data
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The role of technology and data

Technology is rewriting the retirement playbook. From personalized advice to scalable delivery, data and AI are reshaping how retirement works.

Technology is reshaping the future of retirement

Technology is increasingly playing a crucial role in the transformation of retirement systems. Artificial intelligence, digital platforms and advanced data analytics are making it possible to offer scalable advice, highly personalized experiences and significant improvements in operational efficiency. 

Both in Canada and globally, service providers are enhancing their technological infrastructure, forging strategic outsourcing partnerships and developing integrated, client-centric ecosystems. These efforts are designed to deliver seamless omnichannel experiences and support comprehensive, holistic financial planning, thereby fundamentally transforming the retirement landscape.

Surfers walking on the beach with surfboards at sunset
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Policy and regulatory responses to retirement

Retirement security is no longer guaranteed by employers alone. Stronger public programs and smarter policy design are essential to close coverage and income gaps.

The reduction in employer pension schemes and the rise in personal debt have highlighted considerable shortcomings within Canada’s retirement system, causing concern about how Canadians will achieve financial security in their later years. As a result, policymakers are increasingly looking for reforms to retirement savings plans. 

The following measures aim to address the evolving economic realities facing Canadian retirees. 

  • Canada Pension Plan (CPP): Enhancements to the CPP, which is the foundation of retirement income, provide monthly payments to contributors. Recent improvements are expected to boost average benefits by about 50% for new retirees, significantly enhancing the long-term adequacy for future generations.

  • Old Age Security (OAS): OAS alongside the Canada Pension Plan offers a universal benefit to all Canadians aged 65 and over. This is further supported by the Guaranteed Income Supplement, which assists low-income seniors. These arrangements offer crucial protection against poverty and provide a steady income throughout retirement. For instance, the Alberta Seniors Financial Assistance Program supported more than 75,000 seniors in 2023, providing targeted help with health and housing costs.

  • Registered retirement savings plans (RRSPs): RRSPs are an essential component of personal retirement savings in Canada, providing tax advantages to help Canadians accumulate funds for retirement. Retirees have the option to use their RRSP savings to purchase an annuity from a life insurance provider, guaranteeing a stream of income either for a fixed period or for life, depending on the terms of the contract. Alternatively, contributions can be transferred to a registered retirement income fund (RRIF), allowing for regular, tax-sheltered withdrawals to maintain income during retirement.

  • Pooled registered pension plan (PRPP): For those who are self-employed or work in small businesses, these plans now offer accessible and portable pension solutions, helping to extend coverage beyond traditional employment sectors.

    The government also gives priority to financial literacy, with national strategies and educational programs enabling Canadians to make well-informed decisions regarding retirement savings and investments. Collaborative efforts between the government, financial institutions and community organizations help retirees navigate the complexities of retirement planning and access support for both financial and general wellbeing.

These initiatives mark significant progress towards improving retirement security. Continued reform is necessary to fully address existing gaps and provide robust support for all Canadian workers.

Redefining retirement: a human-centred approach
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Redefining retirement: a human-centred approach

Retirement is a uniquely personal and a profoundly human experience. Adopting a human centred approach is essential to enable older Canadians to retire with dignity and assurance.

The human factor

Retirement represents far more than a financial milestone. It’s a profoundly personal life transition, shaped by each individual’s aspirations, experiences and distinct circumstances. Recognizing this complexity, Canada’s financial institutions and policymakers must look beyond one-size-fits-all solutions and embrace a holistic, human-centred approach — one that upholds the dignity, autonomy and agency of all older Canadians.

Understanding the diverse realities of retirement

Retirement experiences vary widely across demographics, influenced by factors such as experiences, health status, cultural background, career trajectory and social support networks. For example, Statistics Canada reports that nearly 25% of Canadians aged 65 and older continue to work, driven by financial necessity, personal fulfillment or a desire to stay socially connected. This highlights the need for flexible retirement models that accommodate phased or partial retirement rather than abrupt cessation of work.

Policy implications: enabling choice and inclusion

Policymakers must foster an environment where diverse retirement pathways are viable and respected. This includes revisiting eligibility ages for public pensions, supporting lifelong learning and reskilling programs, and enhancing health care and social services tailored to older populations.

Inclusive policies should also address systemic inequities that disproportionately affect certain groups, including Indigenous Peoples, racially marginalized communities and women, who often face lower lifetime earnings and savings.

Designing human-centred financial products and services

Financial institutions have a pivotal role in supporting this holistic vision. Products and services must be tailored to the evolving needs of older adults, offering flexibility, transparency and personalized guidance. For instance, retirement income solutions that combine guaranteed income streams with options for liquidity and legacy planning can provide both security and autonomy.

Digital tools should be designed with accessibility in mind, recognizing that older adults may face barriers such as limited digital literacy or sensory impairments. Incorporating human support, such as financial coaching and community-based advisory services, can effectively bridge these gaps.

Beyond financial security: the broader dimensions of wellbeing

While financial preparedness remains a cornerstone of retirement planning, it is only one dimension of wellbeing. Emotional health, social engagement, physical wellness and purposeful activity are equally critical. Research from the Canadian Institute for Advanced Research (CIFAR) underscores that retirees who maintain strong social ties and engage in meaningful activities report higher life satisfaction and better health outcomes.

Embracing a new paradigm

Redefining retirement through a human-centred lens calls for collaboration across sectors — financial services, health care, social policy and community organizations. By prioritizing the lived experiences and aspirations of older Canadians, we can build a retirement landscape that is not only financially sustainable but also enriching, inclusive and empowering.

Unlocking value
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Unlocking value

The next era of retirement value will be co created. Financial institutions and policymakers must act together to deliver personalized, resilient and accessible outcomes.

To address the changing needs of today’s retiree clients, financial services providers and policymakers must implement strategies that not only maintain but also improve financial security, offer personalized support and ensure services remain accessible for this increasingly discerning and influential group.

Financial institution strategies:

  • Personalize retirement products and services: Deploy AI and sophisticated data analytics to develop solutions tailored to each client’s risk tolerance, financial situation and retirement objectives. For example, predictive modelling can be employed to recommend optimal savings levels or portfolio allocations, and personalized guidance can be delivered through digital tools or financial coaches.

  • Modernize risk models: Revise traditional frameworks to take account of longevity risk, inflation and evolving economic conditions. Include scenario analysis and stress testing so clients learn how their retirement income might be influenced by longer lifespans or market fluctuations.

  • Promote product innovation: Create flexible, hybrid retirement savings vehicles that incorporate features such as automatic contributions and adjustable withdrawal options. For underserved markets and workers in the gig economy, provide portable plans that follow individuals as they change jobs and allow for variable contribution amounts depending on fluctuating income. For instance, develop a retirement account that accepts micro-deposits from numerous employers and permits withdrawals for emergency needs without penalties.

  • Expand AI-enabled digital platforms and tools: Offer real-time budgeting support, retirement income projections and scenario planning. These tools help clients visualize their financial futures, make informed decisions and enhance financial literacy, for example by simulating the effects of increased savings or early retirement.

  • Encourage cross-sector partnerships: Working together with health care providers, insurance firms, technology companies and community organizations to deliver integrated retirement solutions. Examples include bundled offerings that combine financial planning, health monitoring and insurance protection, or community-based programs that address social engagement alongside wealth management.

  • Prioritize data privacy and cybersecurity: Implement robust safeguards to protect sensitive client information in all AI-powered services. Ensure compliance with privacy regulations and educate clients about how their data is used and protected.

Policymaker strategies:

  • Reassess and update retirement policies: Update retirement policies to reflect shifting demographic realities by expanding access to affordable, portable pension schemes such as PRPPs that specifically target small business employees and gig workers. Set a measurable goal to increase participation of these groups.

  • Launch a nationwide digital financial literacy campaign: Roll out a coordinated campaign using digital platforms to reach a set target of retirees within a given period. 

  • Encourage multi-stakeholder collaboration for holistic retirement support: Establish regular forums and working groups that include federal and provincial governments, financial institutions, technology companies, health care providers and community organizations. The aim is to codesign and implement comprehensive retirement solutions with a target of launching at least two integrated pilot projects addressing retirees’ financial, social, and health needs.

Conclusion: rethinking today’s retirement strategies

Reimagining existing retirement strategies is essential not only for individuals but also for Canada’s long-term socioeconomic prosperity. The approaches we’ve outlined address the dynamic and rapidly changing retirement landscape. By prioritizing innovation, inclusivity and cross-sector collaboration, financial institutions and policymakers can build a future-forward and equitable retirement system, one that provides Canadian retirees with the security, confidence and dignity they deserve as they transition into later stages of life.

Three takeaways

Takeaway

Financial institutions

Policymakers

1. Personalize retirement solutions

Harness AI and data analytics to develop retirement products customized to individual clients’ requirements and risk profiles; ensure provision of flexible savings options; focus on improving access for underserved groups such as gig economy workers and employees of SMEs.

Modernise retirement policies to enhance access to affordable and transferable pension schemes, like PRPPs

2. Work towards cross-sector collaboration

Pursue partnerships across finance, health care, insurance, technology and community sectors to offer holistic retirement solutions.

Convene regular forums with key stakeholders to collaboratively design comprehensive support initiatives and launch pilot plans that address retirees’ financial, social and health needs.

3. Advance financial literacy and safeguard data privacy

Broaden the availability of digital tools that enhance financial literacy, including real-time budgeting and planning applications.

Roll out nationwide campaigns to improve financial literacy among retirees and provide education on personal information protection.

Summary

Canada’s retirement landscape is undergoing a profound shift. Rising debt, illiquid assets, and longer lifespans are challenging traditional models, while a historic wealth transfer creates new opportunities. Financial institutions and policymakers must act now by developing flexible products, modern risk practices, and integrated policies that secure sustainable retirement income. Collaboration and innovation will be key to ensuring retirees thrive and Canada’s economy remains resilient.

About Susan Pimento

Susan Pimento brings deep experience to the conversation on modern retirement strategies in Canada. With over 30 years of senior leadership in banking and frontline lending — including serving as Vice President at a Schedule I bank — she now advises financial institutions and policymakers on how to modernize retirement solutions and engage Canada’s fastest-growing, wealthiest demographic: adults 55+.

As the founder of Retire with Equity, she provides retirement intelligence and research that influence how Canada’s financial sector addresses its fastest-growing demographic. In Your Retirement Reset: How to Convert Home Equity into Financial Security (ECW Press, September 2026), she explores how home equity can be strategically converted into retirement income — challenging an industry that has long overlooked Canadians’ largest asset and arguing it should be part of every retirement conversation and product development.

Contributors:

  • Susan Pimento, Co-author and author of Your Retirement Reset: How to Convert Home Equity into Financial Security (ECW Press, September 2026)
  • Priya Datta, Senior Consultant - Technology Consulting
  • Danielle Delle Monache, Consultant - Business Consulting

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