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The great wealth transfer is underway. Is your business ready for what’s next?

How the great wealth transfer is reshaping family enterprises—and the strategies needed to preserve wealth and legacy.


In brief:

  • The great wealth transfer is reshaping ownership across Canada's private businesses, creating one of the most significant leadership transitions in generations.
  • Businesses that build enterprise value before ownership changes establish greater strategic flexibility and are better positioned to act as market conditions evolve.
  • Preparing for the future requires more than succession planning. It means strengthening leadership, governance and the capabilities that support long-term success.

This is no longer a future trend: it's already underway.

Across Canada, private business owners are starting to transition organizations they've spent decades building. These conversations often focus on succession planning, tax strategies and wealth preservation. But ownership transition represents something much broader.

It’s a strategic inflection point.

Every transition raises bigger questions about leadership, governance, operational resilience and long-term enterprise value. The businesses that thrive through ownership transitions are rarely those that simply execute a succession plan well. They’re the ones that have spent years building stronger, more resilient organizations.

The question is no longer only who will own the business. It's whether the business will be stronger because of the transition.

Enterprise value creates strategic choice

Many business owners begin preparing for transition only when retirement is approaching or an acquisition opportunity emerges.

By then, some of the most important strategic decisions have already been made — or the opportunity has already passed.

Enterprise value isn't created overnight.

Strong governance. Capable leadership. Operational excellence. Financial discipline. Technology investment. A clear growth strategy. These capabilities are built over years, not months. Together, they create something every business leader values: choice.

EY Canada’s recent CEO Outlook research highlights why this matters. While Canadian CEOs continue to identify geopolitical instability and macroeconomic volatility as the most significant risks facing their organizations, transaction activity remains strong. The majority, 62%, intend to pursue mergers and acquisitions over the next 12 months, while 38% expect to pursue divestments, spinoffs or IPOs.

Opportunities rarely arrive according to a business owner's personal timeline.

Businesses that have strengthened their fundamentals are better positioned to attract investment, respond to acquisition opportunities, transition ownership or continue growing independently.

Those that wait until a transition becomes necessary often have fewer options available.

Exit readiness isn’t about preparing to leave the business. It’s about preparing the business for whatever opportunity comes next.

Every business will follow a different path

There is no single roadmap for navigating the great wealth transfer.

Some organizations will remain family owned for generations. Others may pursue employee ownership, management buyouts, private equity investment, family office investment or a strategic sale.

For many owners, transition may still be years away. But that doesn't diminish the value of preparing today.

Regardless of the eventual path, organizations that continually strengthen enterprise value, preserve flexibility and expand strategic options are better positioned to build value when opportunity arises.

Building a business that’s ready for the future

Preparing for the future requires leaders to look beyond ownership and ask broader strategic questions:

  • Does our leadership team have the capabilities needed for the next decade?
  • Is our governance model prepared for future owners or future generations?
  • Are we investing in technology and AI to stay competitive?
  • Are our operations resilient enough to adapt as markets evolve?
  • Are we creating the conditions for sustainable growth?

These aren't succession questions. They're enterprise value questions.

These questions are becoming more important as leadership expectations evolve. EY’s Global DNA of the CFO Survey found that 38% of finance leaders believe they are evolving faster than their leadership teams, while more than half say organizations need to accelerate leadership development to meet future demands.

Organizations that strengthen leadership, governance and capability today are better positioned to create value, regardless of when ownership changes.

Tomorrow’s leaders will inherit a different business environment

The next generation of leaders will inherit organizations operating in a fundamentally different environment from the one today’s founders built.

AI is reshaping industries. Cyber threats are evolving. Geopolitical uncertainty continues to influence investment decisions. Customer expectations are shifting quickly, while attracting and retaining talent remains a persistent challenge.

Canadian CEOs are already adapting. According to EY Canada's CEO Outlook, 34% say strengthening financial resilience is their primary response to today's uncertainty, while 80% are increasing investment in AI to support future growth and competitiveness. 

All this means that preparing for the great wealth transfer demands more than preserving a successful legacy.

It requires building organizations that are resilient, adaptable and equipped to create value as conditions change.

Looking ahead

The great wealth transfer represents far more than a transfer of ownership.

It’s an opportunity for private business leaders to strengthen the foundations of their organizations for the next generation.

The businesses that emerge strongest won’t necessarily be those with the most detailed succession plans.

They’ll be the ones that have invested consistently in leadership, governance, innovation and operational excellence, creating organizations that are valuable regardless of when ownership changes.

That reflects a broader shift among Canadian business leaders. EY Canada's CEO Outlook found that 76% of CEOs are prioritizing disciplined growth over rapid expansion, recognizing that long-term value is created through deliberate investment rather than short-term opportunity. 

In an increasingly uncertain world, enterprise value creates strategic choice. Strategic choice in turn creates long-term resilience.

How EY Private can help

Building enterprise value isn't a transaction. It's a long-term strategic discipline.

Whether you’re looking to prepare the next generation of leaders, strengthen governance, evaluate growth opportunities, attract investment or plan for an eventual transition, success takes an integrated approach that connects every part of the business.

We bring together experience across strategy, transactions, tax, family enterprise, family office, technology, people advisory and risk to help private business leaders strengthen enterprise value, navigate complexity and prepare for what’s next.

Together, we can help you protect what you’ve built while creating the strategic flexibility to thrive for generations.

Connect with an EY Private advisor to start the conversation.

Summary 

Ownership transition is already reshaping Canada’s private business landscape. Leaders who focus on building enterprise value ahead of a transition may be better positioned to increase strategic flexibility, strengthen resilience and prepare for long-term growth. That means looking beyond succession planning to invest in leadership, governance, technology, operational effectiveness and the capabilities needed to help the business adapt as market conditions change.

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