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Attractiveness surveys
EY Attractiveness Surveys provide valuable insights to help you navigate the complexities of foreign investment and unlock its potential.
Five forces shaping foreign direct investment in Europe
Repositioning Europe for the next wave of global investment around five forces that will shape the region’s attractiveness and competitiveness. Learn more.
23 June 2026 | Bridget Walsh
Why foreign investment in Europe is resilient amid global uncertainty
Foreign direct investment in Europe: trends, outlook, data and insights from the EY European Attractiveness Survey 2026. Find out more.
21 May 2026 | Bridget Walsh
About the EY Attractiveness program
By examining the attractiveness of a particular region or country as an investment destination, the EY Attractiveness surveys are designed to help businesses make investment decisions and governments remove barriers to growth.
A two-step methodology analyzes both the reality and perception of FDI in the country or region. Findings are based on the views of representative panels of international and local opinion leaders and decision-makers.
The program has a 25-year legacy and has produced in-depth studies for Europe, a large number of European countries, Africa, the Mediterranean region, India, Japan, South America, Turkey and Kazakhstan.
Additional geographic perspectives
One of the key drivers of growth is a country or region’s ability to attract investment. EY’s unique collection of country and region reports provide companies and governments with reliable insight to shape economically sound strategy and policy decisions to drive growth and investment.
Find out how countries and regions are benchmarking their investment attractiveness
Our latest thinking
How should boards rethink governance priorities in a world of constant change?
This article examines how boards can address governance priorities in a world of constant change. Read the full report.
How global business districts are rebounding as global economic hubs
Global business districts are rebounding as attractive centers of commerce, confirming their value to the global economy. Find out more in our report.
How FDI is reinforcing the strategic significance of the GCC
FDI in the GCC reached record levels in 2024, driven by energy market relevance, strategic infrastructure, and sovereign investments. Read more.
Why Europe’s confidence persists despite investment at a nine-year low
Foreign direct investment in Europe: trends, outlook, data and insights from the EY Europe Attractiveness Survey 2025. Find out more.
The future of sustainability in business: why success depends on integration
Companies integrating sustainability into their strategy by default show greater confidence in their business outlook. Read more.
How can Europe turn on the taps of foreign investment?
The post-COVID-19 recovery of foreign investment in Europe stalled following fresh shocks in 2022 — but flows could be set to increase in 2023. Find out more.
How can boards strengthen governance to accelerate their ESG journeys?
With an increasing focus on sustainability, European boards must address ESG factors to unlock new sources of value creation. Find out how.
Will there be a ‘next’ if corporate governance is focused on the ‘now’?
A new survey of European business leaders shows renewed corporate governance as key to long-term value over short-term pressures.
Our team
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