28 Oct 2026 | EY comments - Autumn Budget 2026
Budget 2026: Silvia Rindone, EY-Parthenon UK&I Retail Lead, comments on today's announcements in the Chancellor's Autumn Budget:
Retailers will assess the Budget through its cumulative impact on costs
“Retailers and consumer businesses will likely assess today’s Budget through its cumulative impact on store, workforce and supply-chain economics, rather than any single headline measure.
“Employment, energy, logistics, financing and business rates costs are increasingly interlinked. Consumer-facing businesses have demonstrated considerable resilience, but continued cost pressures are making decisions around pricing, hiring and investment progressively challenging.
“The measures announced today provide greater visibility over the future cost base, including through the changes announced to business rates for smaller high-street businesses. For retailers, the detail around implementation and how the measures interact with wider employment, property and operating costs will now be important as businesses assess the implications for their investment and operating plans.”
Business rates measures will have important implications for the high street
“The expansion of Small Business Rates Relief will provide welcome support for smaller retailers and independent high-street operators. Taking more smaller premises out of business rates altogether should improve the economics of operating on the high street and give some businesses greater capacity to invest.
“However, larger stores and distribution networks are an integral part of the same retail ecosystem, so the broader test of the reforms will be whether they support investment in physical retail without simply shifting the burden elsewhere.”
Online reforms could help create a more level playing field
“The decision to extend VAT liability for sales through online marketplaces is an important development for retailers and consumer brands. Making online marketplaces responsible for collecting VAT on a wider range of third-party sales are intended to make it harder for non-compliant sellers to gain a price advantage over businesses that meet their tax obligations.
“The practical test will be implementation. The new rules will need to strengthen compliance without creating disproportionate complexity or additional costs for legitimate smaller businesses trading through online platforms.”
Employment costs remain a major consideration
“Employment remains one of the most significant costs for large parts of retail, particularly across stores, fulfilment, customer service and distribution.
“Today’s announcement on the National Living Wage gives retailers greater clarity over their employment costs for the year ahead. However, while the increase is more measured than businesses have experienced in some recent years, it will still add to the cost base of a labour-intensive sector.
“Retailers will therefore continue to focus closely on productivity, workforce planning and the economics of individual locations.
“For businesses making hiring decisions, certainty around future employment costs is particularly important.”