Photographic portrait of  George Riddell

George Riddell

Trade Strategy Director, Ernst & Young LLP

Helping companies and governments enhance their international trade. Passionate about ocean conservation and an avid scuba-diver.

Office London, GB

George has a decade of experience in international trade. He is primarily responsible for advising multinational corporations on their trade strategy and Brexit preparedness.

Prior to joining EY UK, George spent over six years representing the United Kingdom at the World Trade Organization and the United Nations.

He is passionate about helping companies prepare for the trade challenges of increasing digitalisation and to develop more sustainable supply chains.