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Pointing North

Canada’s tech leaders aren’t waiting for permission—they’re building the future with courage and impact. EY is here to amplify their voices, connect ecosystems and help scale innovation nationally.


Discover the ideas and voices shaping what comes next.


Pointing North: Canada’s innovation compass

Pointing North is EY Canada’s national platform for innovation insights, storytelling and conversation. It brings together the people, ideas and technologies shaping Canada’s economic future and connects them to the decisions leaders need to make today.

At its core, Pointing North blends big‑picture national insight with deeply local perspective. Through a curated mix of thought leadership, City Spotlights and real‑world voices from across the country, the platform surfaces what is uniquely Canadian, what is scaling globally and what leaders should be paying attention to now.

Pointing North is built to be business first, decision focused and grounded in market reality. It explores how organizations are navigating transformation, building resilience and competing on the global stage while staying anchored in the ecosystems and communities that make growth possible.

City Spotlights: innovation, coast to coast

Alongside national insights, City Spotlights shine a light on regional innovation hubs, elevating local leaders and translating insight into action that resonates in market.

Pointing North is also a platform for connection. Beyond the page, it fuels conversations in boardrooms, client discussions and curated executive gatherings across the country. EY’s role is not to prescribe answers, but to convene leaders, surface perspectives and help shape the dialogue that moves Canada forward.

Click on each province to learn more



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This is Canada’s moment to think bigger and build bolder. Create collaboratively and innovate powerfully. Stay friendly, but compete fiercely. Pointing North exists to catalyze that shift.

Pointing North 2026 Edition

From recalibration to readiness


As 2026 unfolds, Canada’s innovation story is still being written. The stories in this issue reflect the ambition of a tech community that is increasingly confident, outward looking and determined to lead. EY is proud to help foster this national dialogue — bringing perspectives to the table, encouraging bold thinking and supporting the leaders who are shaping what comes next.

 

Let’s keep pointing north. Asking better questions, welcoming new voices and committing to helping strengthen Canada’s competitiveness. By continuing to collaborate across the tech ecosystem — from founders and scaleups to investors and policymakers — we can turn innovation into impact and ensure Canadian ideas don’t just emerge, but scale and succeed globally.

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When it's not just about the tech

Outcomes improve when leaders align operating model, culture and data foundations so technology augments people and turns strategy into measurable value.

The four AI‑ready horizons: how leaders can move from pilots to progress

Leaders progress across four AI ready horizons by building trustworthy foundations, scaling use cases, and keeping people at the center of outcomes.

Digital Labour’s Human Touch

Leaders who put people at the center build trust, adopt AI responsibly and scale faster with stronger customer and workforce outcomes. Read more.

Disruptive headwinds: entrepreneurial tailwinds

Founders face disruption, but tailwinds exist. Build resilience, partner for scale and standardize trade readiness to grow through volatility. Learn more.

Unapologetically North to build Canadian advantage

Canada can turn its advantages in talent, trust and market access into global outcomes by pairing values with disciplined execution and export readiness.

Start up. Scale up. Stand out.

Founders can turn early traction into durable growth by mastering product market fit go to market discipline capital strategy and export readiness.

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Different Futures Start With Differentiated Thinking

Canadian tech leaders outline differentiated thinking for global expansion: diversified talent, trade readiness and resilient market entry.

Ones to watch

A founder focused watchlist of emerging Canadian opportunities and signals that matter for scaling faster at home and abroad.

Innovating at Lightspeed: How Canada Scales Breakthroughs Globally

Canada’s innovation edge depends on commercialization discipline, strong IP and partnerships that turn research into global scale and outcomes.

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