AI adoption services

What EY AI adoption services can do for you 

As artificial intelligence (AI) reshapes how organisations create value, leaders face an urgent challenge: how to adopt AI at scale in ways that enhance performance, build trust and unlock people’s potential. Our research (PDF) shows that whilst generative AI (GenAI) adoption is accelerating, the performance gains are uneven without the right human centred foundations in place. 

Across more than 200 sources, 14 leadership interviews and a 700 person UK&I survey, we identified five drivers that separate AI Transformers, organisations achieving sustained productivity, innovation and wellbeing improvements, from those still struggling to realise value. These drivers are leadership, learning, culture, teaming and strategic integration. 

Our AI adoption services help organisations activate these drivers through practical, people focussed interventions that build the skills, confidence and behaviours needed to thrive with GenAI. We focus on creating environments where experimentation, psychological safety and shared learning accelerate adoption and fuel human performance. 

Our services: 

1. Humancentric leadership for the AI era 

AI changes not only how work gets done, it changes how leaders lead. Many leadership teams hold divergent views on AI, lack clarity on governance, or feel unprepared for the emotional and strategic implications of rapid technological change. Your people look to leaders for direction, belief and safety. 

Our research highlights that aIready leaders create clarity, cultivate excitement, model responsible AI use and help their teams navigate the emotional journey — from excitement, through frustration, toward realisation and contentment. 

Questions we help you answer

2. AI adoption campaigns: Inspiring uptake and accelerating everyday use

Investing in AI tools is only the first step.  The biggest performance gains come from frequent, high quality use across multiple use cases, especially when learning is social, tailored and grounded in real workflow needs.

Organisations often struggle with low awareness, uneven adoption and a lack of shared learning loops. Employees tell us they need clearer guidance, practical examples and opportunities to practice, particularly those who feel overwhelmed or unsure where to start.

Questions we help you answer

3. AI upskilling: Building AI fluency at pace and at scale

Our survey shows that tailored, challenging and practicerichpractice rich learning correlates strongly with higher adoption scores and better performance outcomes. AI Transformers are far more likely to report that their learning is engaging, role specific and regularly reinforced.

However, many organisations face a fragmented learning landscape, unclear skill requirements and rapidly evolving technology. Workers need ongoing support, not one off training.

Questions we help you answer

Our research shows that effective AI adoption requires more than technology. It depends on leadership, culture, learning, teaming and strategic integration, the five drivers of performance reimagined for the AI age.

EY teams combine:

• Human centred transformation experience  

• Deep research on the emotional journey of AI adoption

• Cross industry experience in scaling new ways of working

• Alliances with leading technology providers

• A distinctive, people first approach grounded in data and behavioural science 

We help you create the conditions in which people feel safe, confident and empowered to use AI and where the full potential of technology and talent is realised together.