Culture transformation

Culture is a determining factor in whether organisations can adapt and perform at speed and whether transformation value is realised. EY teams help organisations align culture, leadership and ways of working to enable sustainable transformation success. Through practical interventions, we help turn culture into a measurable driver of business outcomes.

How EY can help – adapting culture to combat uncertainty

We help clients actively shape and manage their culture, aligning behaviours, leadership and systems to drive performance and keep transformations on track. Our focus is on improving performance by aligning culture with organisational goals and driving progress towards agreed impact measures. The result is a positive culture shift, enabling people to adapt, grow and support your transformations – rather than holding back.

Our work encompasses a full range of organisational activities to foster cultures that:

  • Enable innovation and technology adoption
  • Support operating model redesign and post-merger integration
  • Increase employee engagement and retention
  • Rebuild trust after setbacks
  • Elevate performance standards and skills
  • Improve execution under pressure
  • Enhance diversity and inclusion

Our key culture transformation services:

Culture diagnostics

We capture how culture shapes performance, using qualitative and quantitative data to understand how culture is experienced – and what needs to change.

Culture development

We engage leaders and key influencers to create a clear vision for a performance-driven culture aligned to strategy. This is not just about messaging. By focussing on practical behaviour change, we help drive measurable change in how people work and lead. 

Culture activation and monitoring

We embed cultural priorities into systems, processes and reward mechanisms, to deliver sustainable change. Our team works with clients to measure culture continuously, enabling them to identify progress and rapidly address friction points.

Our approach

Culture does not change in isolation. EY teams bring together culture, leadership and learning as one integrated human performance system aligned to your transformation goals. This helps culture become a vital enabler of transformation value, from individual mindset to enterprise systems, ensuring transformation delivers lasting value.

We combine deep experience with digital innovation to deliver culture change at scale:

  • More than 25 years of leadership experience: We have developed over 100,000 leaders, managers and professionals in 40+ countries, building their readiness to drive culture change from the top.
  • Global reach and integrated solutions: The EY network provides global breadth and scale to achieve holistic, organisation-wide culture change.
  • Data-driven insights: We use evidence-based diagnostics and advanced analytics, enabled by our award-winning EY Workforce Platform, to make the intangible measurable – leading to targeted and impactful action.
  • Behavioural science and research: Our dedicated research team delivers timely solutions and insights that are grounded in evidence.
  • Engaging change management: We build momentum in the face of organisational complexity and informal dynamics. Our team of strategists, storytellers and creatives helps keep people engaged throughout the transformation journey, delivering culture change that endures.

Our accelerators:

Culture Capture

Extensive quantitative and qualitative diagnosis, completed using interviews, focus groups and surveys, to capture your articulated, experienced and deep culture, and recommend changes.

Graphic designers working late at computer in office

Culture Fitness Diagnostic

An online survey that quantitatively measures culture health, identifies critical behaviours and prioritises which to keep, stop or start – highlighting sub-cultures or alignment gaps.

Group of athletes climbing the rope on a gym

Organisation Network Analysis (ONA)

Map informal relationships and networks, enabling targeted interventions and bottom-up culture enablement through influencer networks.

Business people in modern office

Case studies

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Build a culture that’s in tune with your organisational goals

Discover how we help align culture, leadership and ways of working to deliver lasting impact.

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Discover how we can help you align culture with your organisational goals.