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Attractiveness surveys
EY Attractiveness Surveys provide valuable insights to help you navigate the complexities of foreign investment and unlock its potential.
Why foreign investment in Europe is resilient amid global uncertainty
Foreign direct investment in Europe: trends, outlook, data and insights from the EY European Attractiveness Survey 2026. Find out more.
21 May 2026 | Bridget Walsh
Six key trends shaping UK-US bilateral investment
Explore UK‑US investment trends, private equity, M&A and sector insights shaping the transatlantic corridor. Find out more.
6 July 2026 | Bridget Walsh
About the EY Attractiveness program
By examining the attractiveness of a particular region or country as an investment destination, the EY Attractiveness surveys are designed to help businesses make investment decisions and governments remove barriers to growth.
A two-step methodology analyzes both the reality and perception of FDI in the country or region. Findings are based on the views of representative panels of international and local opinion leaders and decision-makers.
The program has a 25-year legacy and has produced in-depth studies for Europe, a large number of European countries, Africa, the Mediterranean region, India, Japan, South America, Turkey and Kazakhstan.
Additional geographic perspectives
One of the key drivers of growth is a country or region’s ability to attract investment. EY’s unique collection of country and region reports provide companies and governments with reliable insight to shape economically sound strategy and policy decisions to drive growth and investment.
Find out how countries and regions are benchmarking their investment attractiveness
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