Attractiveness surveys

EY Attractiveness Surveys provide valuable insights to help you navigate the complexities of foreign investment and unlock its potential.

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How can Europe act now to create advantage from adversity?

Europe can boost its appeal to foreign investors by focusing on 12 critical areas. Read more.

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Why Europe’s confidence persists despite investment at a nine-year low

Foreign direct investment in Europe: trends, outlook, data and insights from the EY Europe Attractiveness Survey 2025. Find out more.

About the EY Attractiveness program

By examining the attractiveness of a particular region or country as an investment destination, the EY Attractiveness surveys are designed to help businesses make investment decisions and governments remove barriers to growth.

A two-step methodology analyzes both the reality and perception of FDI in the country or region. Findings are based on the views of representative panels of international and local opinion leaders and decision-makers.

The program has a 24-year legacy and has produced in-depth studies for Europe, a large number of European countries, Africa, the Mediterranean region, India, Japan, South America, Turkey and Kazakhstan.

Additional geographic perspectives

One of the key drivers of growth is a country or region’s ability to attract investment. EY’s unique collection of country and region reports provide companies and governments with reliable insight to shape economically sound strategy and policy decisions to drive growth and investment.

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    EU institutions

    We help the EU accelerate long-term value creation in Europe and beyond.

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    The local team

    Famke Krumbmüller

    EY-Parthenon EMEIA Geostrategic Business Group Leader
    Multilingual political strategist. Helps businesses understand geopolitical complexity. Passionate about European and global affairs. Bridges politics and business.
    Paris, France

    Axel Timm

    Partner, Government & Public Sector Leader | EY Switzerland
    Axel is transforming organizations in different Industries, implementing ERP Applications around the globe. As trusted Advisor and Business Unit Leader he advises on Technology and Digitalization.
    Zurich, Switzerland
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    EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Limited, each of which is a separate legal entity. Ernst & Young Limited is a Swiss company with registered seats in Switzerland providing services to clients in Switzerland.