What does this mean for consulting?
The consulting industry is at the helm of driving innovation. Hence, it is a significant responsibility to accelerate innovation by helping organizations define the pathways to adopt Generative AI. Furthermore, AI-powered large language model (LLM) and natural language processing (NLP) capabilities have the potential to unlock new levels of efficiency and accuracy, revolutionizing the way that business has been traditionally conducted.
As clients continue to transform across areas like customer service, marketing and next-gen app build outs, there is huge potential to offer more powerful consulting solutions and capabilities that embed Generative AI at their core.
Time to enable the C-suite agenda
As the C-suite attempts to navigate through the challenges of this disruption, consulting firms need to help:
- ideate and experiment with new ideas, assess the right fitment, timing and pace for adoption and scale up the use of Generative AI,
- assure their workforce that the advent of the age of Generative AI will not result in job cuts – rather will create upskilling opportunities and new job roles involving a higher degree of the ‘human way of thinking’, and
- assure the C-suite that the technology does not threaten their own jobs but rather has the potential to be an enabler
While we must embrace the alarming possibility that this technology may very soon be able to support critical thinking abilities, it would be more realistic to assume that Generative AI would make lives easier for the C-suite. It allows organizational leaders to distil and process data to gain a deeper understanding of market trends, customer behaviors, competitive landscape, macroeconomic conditions and workforce management, allowing them better quality information, more time to work on high-priority tasks, place more trust in and advocate data-led decisioning.