Health and fitness, becoming an everyday preoccupation: With mental wellbeing becoming a major priority, there was a steep uptick in consumption of online fitness and health programs. Online doctor consultations gained momentum too, with 32% respondents having availed these services. 79% of the population continues to focus on improving their eating habits with 56% engaging in housework and 32% are participating in home workouts. More time spent at home, lack of house-help and positive outcomes are helping people stay motivated to continue their health endeavours.
This pandemic, most respondents are looking to postpone large spends and are instead focusing on essentials. Almost half are moving to defer all large spends on events, vacations, purchases of automobiles where 29% respondents are considering cancelling events, functions, etc., and more than half want to reduce spending on all non-essentials. With the festive period yet to start, a new retail strategy on how to attract consumers is the need of the hour.
Stay-at-home is the new trend: There will be an increased spending on home, furniture, fast devices, home ergonomics and connectivity to make the life easier and to minimize the efforts.
Consumers are eager to return to travelling but will wait until they feel it is safe to do so: As soon as the lockdown is over, only 14% respondents will focus on curated, nearby experiences which are affordable and safe.
According to the survey, people will continue to be cautious after the lockdown is over, and most transactional activities such as shopping in a mall, travelling, eating out, going to the theatre, etc. will be postponed for at least three months after the lockdown is lifted. There is willingness and a growing propensity towards availing services online with convenience and safety.