Notes to Editors
EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform, and operate.
Working across assurance, consulting, law, strategy, tax, and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.
This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.
Comprised of over 800 + member companies globally and 15 regional offices, the MMA’s mission is to enable marketers to drive innovation, enduring business value and stronger consumer engagement in an increasingly dynamic and e-connected world. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities.
Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact through research providing tangible ROI measurement; and advocacy.
MMA India is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers to work collaboratively to architect the future of marketing, while relentlessly delivering growth today. For more details on MMA India, check www.mmaglobal.com or visit Twitter, Instagram & LinkedIn @MMA_APAC, @apac.mma, and MMA APAC.
About the Study
This report reflects the findings from our survey of CEOs and CMOs. The results of the survey, including sectoral analysis, will therefore be impacted by the type and nature of respondents and their level of maturity
Responses received from survey respondents have not been verified. They were collated and aggregated (or averaged where required) to provide analysis. Responses of “don’t know” were removed to determine percentages. Responses were grouped based on the sector selected by respondents. The survey was administered during May to July 2022.