Through this report, we try to understand how teleconsulting and e-pharmacy would enable Indian healthcare providers to respond to rising demand and give patients confidence to manage their health effectively in a transparent, integrated and effective ecosystem.
COVID-19 pandemic has created the need for a healthcare ecosystem that is integrated digitally to enable reach for patients and doctors who refrain from in-person visits to avoid infections. Key stakeholders in the healthcare space are showing interest towards adoption of different teleconsultation and e-pharmacy platforms.
- 15%-20% of healthcare is expected to shift to virtual care, across triaging, consults, remote monitoring and home health
- 64% of surveyed consumers are willing adopt teleconsultation post COVID-19
- 80% of surveyed doctors are being consulted using informal means of consultation such as audio, video, texts on various messaging apps.
Though not a new concept but during the COVID-19 pandemic, teleconsulting platforms across the globe including India have witnessed an uptake of 50-100%. Globally, virtual primary care consultations have grown from 5% to 95% in since January 2020. In India, Practo reported five crore Indians accessed healthcare services online during the first phase of lockdown between March 2020 to May 2020. Further, teleconsulting guidelines issued by the Medical Council of India during the lockdown in March 2020 have further provided much needed fillip to the growth of teleconsulting platforms with both health tech start-ups as well as hospital chains exploring this channel of care.
Our report, Healthcare goes mobile: Evolution of teleconsultation and e-pharmacy in new Normal’, based on a study conducted in collaboration with the Indian Pharmaceutical Alliance (IPA), explores how the healthcare ecosystem is likely to shift to “Phygital” (physical along with digital) model due to digital technology disruption with patient centricity forming the centrepiece of the model.