The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。

UK Attractiveness Survey

In transition

The UK remains the number one destination for foreign direct investment (FDI) in Europe, ahead of Germany and France, despite a decline in sentiment from foreign investors towards the UK as a place to invest.

The latest EY UK Attractiveness Survey shows an economy in transition, influenced by Brexit and the force of technological change, which is impacting on the mix of investment across sectors, project types and size.

There is still time for the UK to act to maintain its competitiveness in a post-Brexit world – but the window of opportunity is short.


Key findings

  • The UK attracted 6% more FDI projects in 2017 compared to 2016, but in a European market growing at 10%, its market share fell for the second successive year
  • The UK’s attractiveness fell to third place in investor ratings behind Germany in first and France in second, which has seen a 31% surge in FDI projects, supported by the so-called “Macron effect”
  • Investor concerns over Brexit led to a decline in financial services, business services and HQ investments into the UK, against an expanding European market

Listen to the webcast


UKAS 2018: performance summary
Listen to EY’s UK Chief Economist, Mark Gregory, discussing some of the key findings in this year’s UK Attractiveness Survey, including the UK’s performance at a sector and country level in comparison to other European countries.

UKAS 2018: outlook and forecast
Listen to EY’s UK Chief Economist, Mark Gregory, as he discusses the outlook for FDI into the UK based on analysis of project performance in 2017 and our survey of 443 global investors.

UKAS 2018: policy recommendations
Listen to EY’s UK Chief Economist, Mark Gregory, providing his thoughts on some of the key policy recommendations that government can consider to help the UK remain an attractive and competitive destination for FDI as the country prepares to leave the European Union.

UKAS 2018: English regions performance
Listen to EY’s UK Chief Economist, Mark Gregory, as he examines the performance of the English regions in attracting FDI, and the growth areas and sectors that contributed to a strong performance throughout 2017.

Also see

EY - Europe Attractiveness Survey December 2018Europe Attractiveness Survey December 2018
With digital skills shortages damaging Europe's growth potential, we explore how it can develop the right talent for a better future.


EY - UK Attractiveness Survey special report: Bridging the gapUK Attractiveness Survey special report: Towns and cities
Demonstrates the disparity of FDI flows into the UK, which are dominated by its largest cities and towns at the apparent expense of their surrounding areas.


EY - Inward investment after BrexitUK Attractiveness Survey: Inward investment after Brexit
Positive sentiment towards the UK hasn’t dramatically collapsed, but there are signs inbound flows are slowing, and the longer term outlook seems significantly more challenging


EY - UK FS Attractiveness Survey 2018UK Financial Services Attractiveness Survey 2018
We now need decisive action to prevent Brexit uncertainty from damaging the UK’s status as Europe’s leading financial services hub


EY - Scotland Attractiveness Survey 2018Scotland Attractiveness Survey 2018
An unprecedented run of success for Scotland, with foreign direct investment setting new records in each of the past three years


EY - Europe Attractiveness Survey 2018Europe Attractiveness Survey 2018
Reveals a slowdown in the pace of FDI influenced by four powerful game changers remaking the European rulebook on cross-border investment

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