“

Retail has always been in the business of change – consumer expectations, technology and market forces are continuously reshaping the industry.

Katherine Cullen

EY Global Retail Senior Analyst

Consumer futurist. Retail nerd. Avid shopper. Aspiring chef.

Areas of focus

Katherine is a Global Senior Retail Analyst providing insight into the emerging challenges and trends that impact customer and stakeholder value for retail companies.

A creative and data-driven thought leader, Katherine has over a decade of industry experience, including roles at a top retail trade association and a large-scale US retailer. 

Katherine is a frequent speaker at industry events and has been regularly featured in several top-tier media outlets.  

Katherine holds an MBA from the New York University Stern School of Business.

How Katherine is shaping the future with confidence

“Retail has always been in the business of change – consumer expectations, technology and market forces continuously reshape the industry. It’s not only what’s inspiring about the industry but also most challenging. In today’s world of accelerating transformation and growing volatility, the risks of losing relevance or misreading consumer expectations are only amplified.

I help retail and business leaders cut through this complexity, connecting the signals across customers, businesses and the economy to build a clearer picture of what matters most now and how to confidently navigate through the future.”

Katherine's latest thinking

Contact Katherine