How does decision-making improve with an integrated data framework?
An integrated cloud-based solution helps in comprehensive data visualization and better analytics.
One of the major players in city gas distribution in India was facing mounting pressure to improve its data management framework. Although the company was growing at a healthy rate and was profitable, some external developments had compelled the company to improve the way it recorded and analyzed data from different parts of the business. External developments included the government’s decision to open the sector to competition, which meant that the company had to improve efficiency in business decision-making. In addition, the company was looking to spread its geographical reach and expand its operations rapidly into new cities across India. The company’s target was to grow the business at the rate of 35% per year, thereby increasing the need for data-driven insights to accelerate the efforts. The volume of data that the company managed continued to rise manifold.
The company’s existing data management framework had several opportunities for improvement. Different parts of the business and different geographic locations were using disparate systems for customer record management, operational records, and other business data. In the absence of a common data framework, there was no uniform way to collect and analyze data from different parts of the business.
Because of lack of an integrated data management framework, the company’s leaders relied heavily on intuitive decision-making. This could potentially cause future problems as the company expanded its geographical reach. Thus, to make informed decisions, the organization’s leaders needed a formal data-driven decision-making framework.