GenAI could deliver up to 50% higher sales velocity and faster launches for India’s real estate sector: EY-Parthenon-CREDAI report

Use cases across the real estate lifecycle

EY-Parthenon-CREDAI report highlights, GenAI could reshape the full development lifecycle by automating land feasibility assessments, generating micro-market insights and financial models in minutes; accelerating design and planning through generative layouts, automated BoQs (Bills of Quantities) and faster iterations; enhancing construction delivery via drone-based monitoring, deviation detection and predictive schedule control; boosting sales performance through hyper-personalized campaigns, smarter lead qualification and dynamic pricing; and strengthening post-sales experience with predictive maintenance, automated customer responses and sentiment analytics together enabling developers to operate with greater speed, accuracy and transparency.

These shifts reflect a broader industry move toward AI‑enabled operating models, a transition EY-Parthenon has observed across its work with real estate developers adopting data, analytics and digital tools to enhance asset performance and portfolio decision‑making.

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About EY-Parthenon

With over 6,500 EY-Parthenon professionals and 750+ partners across the globe, EY Parthenon is one of the largest strategy consultancies in the world. EY-P helps CEOs and business leaders design and implement transformative strategies across the entire enterprise, aimed at building long-term value for all stakeholders. EY-Parthenon takes a results-oriented approach, leveraging experience and scale to drive success for our clients. By connecting teams and technologies within EY-Parthenon and the broader EY ecosystem, we provide actionable, impactful corporate, transaction, and turnaround strategies that deliver long-term, sustainable value.

Whether addressing digital transformation, sector convergence and disruption, or navigating financial and operational complexities, EY-Parthenon teams bring data analytics, leading technologies, and digital capabilities to solve our clients' toughest strategic issues. This enables us to quickly move from idea to implementation, helping clients realize their strategies with speed and certainty — we call this Strategy Realized.

EY-Parthenon operates around key pillars, which include:

Corporate and Growth Strategy- Assisting top management with strategic themes such as vision, end- game thinking, portfolio strategy and competitive economics.
Functional Strategy- Supporting management on functional topics such as digitalization, innovation, brand positioning, and internationalization.
Strategy implications- Providing comprehensive financial and economic business plan modeling.
Strategic transaction support- Assisting investors and corporates with transaction-related services, including commercial (vendor) due diligence, portfolio scans, post-merger integration, partnerships, and joint venture support.
Strategic realization- Helping management realize strategy through topics such as pricing, product and market strategy, cost optimization, and organizational effectiveness.
Strategic diagnostic- Full Potential Paradigm, Digital readiness assessment, Proprietary diagnostic tools and approaches.

About CREDAI

The Confederation of Real Estate Developers' Associations of India (CREDAI) is the apex body of private Real Estate developers in India, established in 1999, with a vision of transforming the landscape of Indian Real Estate industry and a mandate to pursue the cause of Housing and Habitat. Today, CREDAI represents 13000+ Developers across 230 city chapters in 20 states and plays an important role in policy formulation by representing the views of its members to various Ministries at regular intervals.