Dil‑Luminati India Tour 2024 generated over INR943 crore in economic impact: EY report estimates

Direct revenues stood at INR276 crore, while indirect revenues reached INR553 crore, driven by travel, hospitality and tourism
The Dil‑Luminati India Tour 2024 ranks among the largest concert tours ever undertaken by an Indian artist, spanning 14 events across 13 cities
Ticket sales contributed around 80% of direct revenues, with over 320,000 tickets sold
The tour generated over 118,000 man‑days of employment across live events and allied sectors
Tier II and Tier III cities contributed 49% of total attendance, underscoring demand beyond metros

Mumbai, 5 March 2026: According to the EY report, Diljit Dosanjh’s Dil‑Luminati India Tour 2024 — one of the largest‑ever concert tours by an Indian artist— generated an estimated socio‑economic impact of INR943 crore, underscoring the growing role of large‑format live concerts in India’s entertainment and tourism ecosystem. The findings are detailed in the Diljit Dosanjh’s Dil‑Luminati India Tour 2024 – Socio‑economic Impact Report.

The tour comprised 14 performances across 13 cities over a two‑month period, attracted more than 320,000 attendees, and is among the biggest concert tours ever undertaken by an Indian artist in terms of reach, attendance and economic impact. The EY analysis indicates that the economic impact extended well beyond ticketing revenues, benefiting a wide range of allied sectors including travel, hospitality, food and beverage services, logistics and local vendors.

Of the total estimated impact, the report attributes around INR276 crore to direct revenues earned by the tour, including ticket sales, sponsorships and on‑site spending. Indirect revenues, estimated at INR553 crore, were driven primarily by audience expenditure on inter‑city travel, accommodation, dining, tourism and shopping. Government revenues, including goods and services tax and local permissions, are estimated at approximately INR114 crore, highlighting the fiscal contribution of large‑scale live entertainment events.

Ashish Pherwani, Partner and Media & Entertainment Leader, EY India said, “Events have long played a critical role in driving employment and economic activity within India’s media and entertainment sector. The recent surge in large-format concerts has significantly amplified this impact, contributing meaningfully to GDP growth while catalysing employment, consumer spending, infrastructure development and foreign exchange inflows. Our study of the Dil‑Luminati tour demonstrates the powerful multiplier effect a single concert tour can generate across the economy.”

Key findings from the EY report:

Strong audience mobility: Approximately 38% of attendees travelled from other cities to attend the concerts, with more than half extending their stay beyond the event dates, amplifying tourism and hospitality spend.
Employment generation: The tour supported over 118,000 man‑days of employment, including both direct roles linked to event production, security and logistics, and indirect jobs across transportation, hospitality and food services.
Broad geographic participation: Nearly half of total attendance came from Tier II and Tier III cities, reflecting the widening reach of large live events beyond major metros.
Ticket‑led revenues: Ticket sales accounted for around 80% of direct revenues, with mid‑premium categories contributing the largest share of ticketing income.
Digital‑first consumption: All ticket purchases were made through digital channels, underlining the increasing role of digital platforms in scaling live entertainment in India.

Beyond its economic contribution, the report also highlights the tour’s wider social and cultural impact. According to the report, the Dil‑Luminati tour played a role in promoting cultural exchange and inclusivity, with performances celebrating regional identities and engaging audiences across age groups, geographies and socio‑economic backgrounds. The tour attracted a diverse audience base, including younger attendees as well as senior citizens, reinforcing music’s role as a unifying social force.

Consequently, the tour generated significant digital engagement, with billions of social media impressions, extending its reach beyond physical venues and contributing to broader conversations around culture, identity and live entertainment in India.

Overall, the report positions the Dil‑Luminati India Tour 2024 as a reference point for the evolving live concert ecosystem in the country. It highlights how large‑format live events can deliver multi‑dimensional value—economic, employment‑led and social—while also underlining the importance of continued investment in venue infrastructure, streamlined permissions and skill development to support the sustainable growth of India’s live entertainment sector.

Download the full pdf

PDF (13 MB)

About EY

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fuelled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

All in to shape the future with confidence.

EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.