Growth

The Transformative Age belongs to those who can reshape their performance, reimagine their ecosystem and reinvent themselves to drive growth.

The pace of change has never been faster. Standing still is not an option. Building trust, embracing transformation and realizing growth has never been more vital. Executives need to take bold actions to make their companies fit for the future.

Analyzing business challenges from every angle, we work with you to provide strategic, commercial, financial, operational, tax advice to unlock your full potential and realize your ambition faster whatever your size or industry.

With 270,000 experienced professionals in more than 100 countries, we are continually asking and answering the questions that help drive inclusive and sustainable growth for a better working world.

The better the question. The better the answer. The better the world works.

How building trust is crucial for business transformation

We worked with Usha International to help them revamp their DNA and transform into a modern organization.

The better the question. The better the answer. The better the world works.

Is trust your most important deliverable?

True transformation requires trust.

Usha International (UIL), one of India’s best recognized brands of home appliances, hired us to help management revamp their business model and build out best-in-class practices across its value chain.

But our Advisory business transformation team knew that to transform the 70-year-old behemoth into a modern organization, they needed to build lasting relationships with the UIL team.

So they asked: “Is trust our most important deliverable?”

The better the question. The better the answer. The better the world works.

Close collaboration

Making trust the whole-hearted driver of wholesale change.

In order to transform UIL, the Advisory teams in EY member firm offices in Mumbai and Delhi had to earn the trust of the Distributor, CEO and employees of UIL. The EY team worked closely with UIL’s management and employees to help them understand changing market dynamics and co-design their new strategy and process backbone. They also helped bring about a company-wide consensus and enthusiasm to drive the strategy shift.

The success of the three-month pilot program led to a request from the client to reconfigure the approach of each individual business unit. And, the work the EY team did in the distribution arm of UIL’s business had a big impact. UIL had traditionally sold their products to wholesalers, who would then distribute the products to individual retailers in remote areas. EY and the UIL sales team instead went directly to these rural retailers to understand their expectations, constraints and needs, and developed an inexpensive and efficient system to help retail stores get the products that their customers did not have access to before.

The business started to turn the corner as a result of these changes, from a loss-making business to industry-leading growth in recent years.

The better the question. The better the answer. The better the world works.

Trusted and profitable growth

Trust ultimately helps to drive growth and innovation.

Not only did the EY team transform UIL’s value chain, they also enabled the path for future profitable growth and built a high level of trust with people at all levels of the company. EY is now part of the CEO’s “think-tank” and he consults them on all critical aspects of the business.

Beyond the numbers, the impact of these changes is visible in the greater reach of Usha’s products, reaching down to small villages that were earlier being accessed through urban wholesalers.

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