Photographic portrait of Som Kapoor
Transformation in automotive retail is triggering challenges pertaining to availability of specialized staff. It is a new kind of talent capable of meeting requirements at different customer touchpoints.

Som Kapoor

EY India Automotive, Future of Mobility Leader – Consulting, Partner

Passionate dad, amateur golfer, story builder.

Som is a specialist who has been working with the automotive C-suites for over two decades. He has travelled widely across the globe and has managed sales and marketing operations., He has also led several engagements on market portfolio strategies for original equipment manufacturers and dealer groups alike.

Som brings with him rich insights on the changing business scenarios and the future of mobility and retail from rural, hyperlocal, local, Indian and global perspective.

He started his career in the Indian automobile industry wherein he spent 38 months across the sales and marketing functions. Since then, consulting has been his way of life.

Som holds a post graduate degree in management from Indian Institute of Foreign Trade, New Delhi.

How Som is building a better working world

“I have been helping automobile companies to redesign their value proposition by adapting digitalization to provide engaging interactions and compelling experiences across all touchpoints.”

Contact Som