Growth isn't just about a better strategy; it’s about a relentless focus on the consumer. By combining human ingenuity with the speed of AI, our teams bridge the gap between brand promise and balance sheet.

Steven Bailey

EY Americas Commercial Excellence Leader

Passionate about the consumer agenda. Fierce advocate for inclusive growth. Former serial expat. Grateful husband at home.

Areas of focus

As the EY Americas Commercial Excellence Leader, Steven helps brands navigate the shift from traditional business silos to a unified, growth-oriented commercial agenda. He works with leadership teams to align the commercial functions into a single, cohesive engine designed to win over the modern consumer.

In an era of rapid technological change, Steven bridges business, design and technology to help clients intelligently infuse artificial intelligence (AI) into their operations. He emphasizes that while AI provides the scale and speed, it is human ingenuity that provides the empathy and insight needed to truly fulfill technology's promise.

Prior to joining the firm, Steven has helped global and niche brands alike to transform the commercial functions through leadership roles at other global consultancies, including multiple expat secondments.

Always passionate about innovation and global cultures, Steven was a Fulbright Fellow to Japan, researching the future effects of technology on work prior to his career in consulting.

How Steven is shaping the future with confidence

The future of customer engagement belongs to those who move beyond isolated experiments into high-impact, scaled reality. Steven provides leaders the confidence to navigate this shift by replacing guesswork with a relentless focus on outcomes.

The mandate is clear: Consumer expectations, technology advancements and evolving ecosystems are forcing the need to reimagine the commercial functions. Working with clients, Steven helps them position their businesses for what’s next: to challenge traditional, siloed ways of working while unleashing the power of data, technology, AI and human ingenuity to drive sustainable growth.

Steven's latest thinking

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