We research, design and build experiences not for the sake of those activities, but combining those optimally for the sake of improving humans’ lives and thereby building a better working world.

Greg Picarelli

Principal, EY Design Studio, Ernst & Young LLP; EY US Experience and Innovation Design Commercial and Operations Leader

Tech and business strategist. Team builder. Operations leader. Entrepreneur. Private pilot.

Areas of focus

Greg co-leads the US Innovation and Experience Design Competency inclusive of the US EY Design Studio. Prior to this role, Greg led the US EY Design Studio and the EY Intuitive team in Philadelphia that Greg had founded in 2005 and the EY organization acquired in 2015. 

Prior to Intuitive Company, he had stints in manufacturing, telecommunications and two digital agency start-ups. He’s helped companies from start-ups to Fortune 50 companies going from napkin sketches and strategy through to launch, training and support. Following early efforts in business process reengineering and a focus on feature development that lacked adoption, Greg helped to build user-centered design and build capabilities in the US and UK.

Greg has a bachelor’s degree in Industrial and Systems Engineering from Georgia Tech and Master of Science in Management (MBA) from Purdue University.

How Greg is building a better working world

Greg leads the construction of diverse teams that put humans at the center of efforts to innovate client products and services and to design great customer experiences that help deliver on expected value. He is also active in his community volunteering his time and skills mentoring entrepreneurs and building homes. 

Greg's latest thinking

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