What’s happening in the world of trade is driving the revolution of businesses and supply chains, which, in turn, is pressing for a transformative approach toward global trade.

Shenshen Lin

EY UK&I Global Trade Leader

Growth-minded leader. Winner of the EY 2024 International Women’s Day Award. Self-made expat from China. Not-so-secretive painter at heart.

Areas of focus

Shenshen is the EY UK&I Global Trade Leader, with decades of experience helping clients navigate the increasingly complex global trade landscape.

She is well known for her deep technical knowledge and capabilities across customs, excise and international supply chains. Shenshen works across all goods-based sectors, with a particular focus on organizations with global footprints and complex operating models. She can translate technical complexity into strategic insight, helping companies build resilient, future‑ready trade functions.

Shenshen regularly contributes to EY insights and participates in discussions on the evolving trade environment — including the dynamic interplay of regulation, technology and supply chain transformation.

Shenshen holds a postgraduate degree from University of Cambridge. 

How Shenshen is shaping the future with confidence

Shenshen is a pioneer and thought leader in the transformation of global trade functions. She developed market-tested strategic approaches and scientific methodologies that help clients revolutionize people, process and technology within their trade functions.

The paradigm shifts she takes to clients are underpinned by trade automation, process elevation, and people-oriented cross-functional collaboration, bringing trade functions to the center of business decisions. 

Shenshen's latest thinking

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