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Adrian leads the development of insights covering the technology, media and telecommunications sectors as part of the EY Knowledge team. An experienced commentator on industry dynamics and organizational strategy, he is passionate about how new forms of connectivity can positively shape the digital society.
Before joining EY, Adrian worked in analyst roles at various business intelligence providers, having begun his career in market research. He also established a music recording and events business, building on his personal interests.
Adrian earned a bachelor’s degree in English Language and Literature from the University of Oxford.
How Adrian is building a better working world
Adrian believes that digital infrastructure is a key foundation for building a better working world. He is particularly interested in using his telecommunications and technology sector expertise to help client companies understand how concepts such as 5G, Internet of Things and the platform economy can deliver real-world benefits to businesses and consumers alike.
Our latest thinking
How telcos can navigate emerging risks and opportunities in 2025
Discussion on the top 10 risks for telecommunication operators in 2025. Learn about the challenges and opportunities in the sector. Listen now.
08 Apr 2025
14m 24s
How telcos can help enterprises scale emerging technologies
Enterprises are pursuing digital transformation by investing more in emerging technologies – and vendors must adopt new strategies to help them succeed. Read more.
18 Feb 2025
Rob Atkinson
Top 10 risks for telecommunications in 2025
As communications operators continue to manage an expanding array of threats, here’s the EY analysis of the 10 biggest risks they face in 2025. Learn more.
22 Jan 2025
Cédric Foray
How will you stand out in today’s crowded digital home market?
To succeed in the fast-evolving digital home, providers must differentiate themselves in the eyes of their target consumers. Here’s how.
30 Oct 2024
Cédric Foray
Are leaders ready for the telco of tomorrow?
To thrive in the future, telcos must seek differentiators beyond network quality, and adapt to changing ecosystems and market structures.
17 Jul 2024
Adrian Baschnonga
Top 10 risks for telecommunication companies 2024
Delve into key insights from EY industry leaders on the top challenges and risks impacting telecommunications companies today. Learn more.
13 May 2024
19m 19s
How can you realize the promise of transformational technologies?
The enterprise opportunity to deploy new technologies is vast, but CIOs must adapt digital transformation principles to maximize value. Read more.
09 Feb 2024
Adrian Baschnonga
Five “no regret” actions for TMT companies to unlock generative AI’s potential
Learn how Technology, Media & Entertainment, and Telecom companies can create value with generative AI.
30 Nov 2023
Adrian Baschnonga
Top 10 risks for telecommunications in 2024
As telecom operators continue to navigate a complex and shifting global industry landscape, we examine the top 10 risks they face. Learn more.
30 Nov 2023
Adrian Baschnonga
Is the digital home immune to the cost-of-living crisis?
Despite financial pressures, few households are economizing on digital home services. Read more.
14 Sep 2023
Adrian Baschnonga
The CIO Imperative: How emerging tech can accelerate a path to sustainability
Enterprises are increasingly looking to leverage new technologies like 5G and IoT to deliver their ESG goals. Learn more.
15 Feb 2023
Adrian Baschnonga
To transform the future for your customers, how should you transform yourself?
Communications companies need to make bold decisions to shape the NextWave of Communications.
11 Dec 2022
EY Global
Are you ready for the next generation of the gaming industry?
In this episode, we discuss how gaming organizations are preparing themselves for an asset-driven metaverse and how a digital economy will drive collaboration and create unique customer experiences. Learn more.
11 Nov 2022
19m 32s
Seven ways telecom operators can power the metaverse
For telecom operators, the metaverse presents two distinct roles: an ecosystem for them to participate in and an ecosystem for them to enable. Read more.
10 May 2022
Adrian Baschnonga
Why tech companies should revisit their capital allocation strategies now
When it comes to capital allocation strategies, companies are experiencing pain points. Join us to explore this issue and hear what they can do to fix it. Learn more.
22 Mar 2022
19m 18s
Why capital investment is imperative for TMT companies
The podcast discusses the priorities TMT leaders in capital investment and operations must balance, data, analytics, talent and governance. Learn more.
16 Mar 2022
22m 19s
How COVID-19 impacts the customer experience
In this episode, our speakers discuss the impact of the pandemic on customer experiences and how it’s altered our interactions with service providers, retailers, each other and everyone in between.
07 Feb 2022
25m 22s
How 5G drives the future of connectivity
In this episode, our speakers discuss connectivity and how it’s been a lifeline for how we live during the pandemic and for what lies ahead.
07 Feb 2022
34m 7s
How 5G will reshape business models and drive digital taxation
Tax departments that have grown comfortable managing digital transformation will have even more opportunities to add value in the 5G era.
03 Jun 2020
EY Global