Betti Packman

Partner/Principal, Consumer/Retail Strategy and Transactions, EY-Parthenon (Americas)

Customer advocate. Empowering leader. Focused on the future. Reshaping clients to understand and respond to consumers’ wants and needs. Loves binge-watching TV. Dessert fanatic.

As a Partner/Principal in EY-Parthenon, Betti assists consumer and retail clients on a range of topics, including strategy development, growth strategy, strategic planning, innovation, consumer segmentation and commercial due diligence. She is passionate about helping her clients better understand their consumers’ needs and reimagine their organizations to meet those needs.

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