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Whatever the trigger point is, we always start with an investor’s mindset to help our clients understand where the value is and how to realize it.

Mads D. Lauritzen

EY-Parthenon Asia-Pacific Strategy and Transformation Leader

Leader of enterprise-wide transformation and growth programs. Deep understanding of Asia, having lived in Korea, Japan, China, Taiwan and Thailand. Avid kite-surfer and cyclist.

Areas of focus

Strategy by EY-Parthenon
Transformation Realized
Office Hong Kong SAR

Mads architects and delivers large scale transformation programs to full scale. He brings the best of all of EY’s capabilities to clients in Asia-Pacific.

With over 20 years of strategy and operations consulting experience, he has led multiple large-scale transformation and operations programs in electronics, automotive and consumer industries across the globe.

Mads holds a PhD in Mathematics from Eindhoven University of Technology, an MSc in Statistics from Technical University of Denmark, and is a former officer of the Danish Army.

How Mads is building a better working world

“Building a strong transformation architecture that scales, accelerates, and sustains change and creates a more exciting work environment is how I build a better working world.”

Mads D. Lauritzen latest thinking

    Contact Mads

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