Gaston Taratuta

EY World Entrepreneur Of The Year™ 2022 Winner, Argentina
Founder and CEO of Aleph

Gaston Taratuta is pitching big ideas in digital advertising — one emerging market at a time.

Gaston Taratuta has revolutionized digital advertising by providing a global platform for companies in emerging markets. 

A sales and marketing veteran, Gaston saw a lack of opportunity for companies and advertisers in emerging countries to connect to the world’s biggest digital platforms such as Twitter, Snapchat and LinkedIn. In 2005, he founded Internet Media Services (IMS) to deepen the digital ecosystem in his native Argentina and similar markets, and to help grow the global technology industry. Last year, Gaston combined IMS and similar acquired businesses to form Aleph Group. 

Today, Aleph is a distinguished global advertising holding company, with a presence in 90 markets and a footprint across four continents. In addition to its partners Twitter and Snapchat, Aleph is backed by CVC Capital Partners, MercadoLibre and Sony, and it is looking toward an IPO.

Passionate about the future of digital advertising, Gaston invests in educational programs that help people in emerging countries develop professional careers in digital media. Aleph’s Digital Ad Expert educational platform is committed to training and connecting 50,000 digital advertising professionals. Its Digital Ad Degree program will select 500 people from each of the 90 countries in which the company operates to receive remote training and join a network of over 15,000 advertisers searching for talent across the globe.