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- Technology service providers are leveraging GenAI to unlock scalable innovation and accelerate growth
- From software development to customer engagement, GenAI is redefining how technology services deliver value
- With a 43-45% productivity boost across 520-plus roles by 2030, GenAI is reshaping the future of work in technology services
- Overcoming challenges, tech service providers are charting a strategic path to maximize GenAI’s potential
In 2023, GenAI established itself as a transformative force, becoming a strategic priority for IT/ITeS companies globally. Its rapid adoption reflects the urgency felt by enterprises to embrace this shift in the enterprise technology landscape. Companies worldwide rushed to understand and capitalize on this transformative wave, leveraging technology service providers to conduct proofs of concept (POCs) focused on cost optimization, productivity enhancement and efficiency gains.
Year 2024 saw enterprises transitioning from exploration to scaling successful pilot programs. GenAI became a key agenda item in boardrooms and strategy discussions, with organizations investing heavily to capture the opportunities it presents. Service providers, in turn, are poised to redefine their portfolios, unlock profitability and create value across the next five years. Indian technology service companies have taken center stage in this movement, not only executing GenAI pilots for their clients but also incorporating GenAI into their internal operations.
GenAI impact on productivity across Technology services value chain
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