AIdea report 2025
AIdea report 2025

AIdea 2025 report - Generative AI: Shaping tomorrow

Innovation in GenAI surged in 2024, marking a transformative year for the technology. There was rapid progress in Multimodal AI, integrating text, images, audio and video into unified models that significantly enhance real-world usability. This was particularly evident in the incorporation of these models into AI-powered phones and emerging form factors like smart glasses, enabling seamless and intuitive interactions across diverse applications.

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This podcast series aims to explore the fascinating world of Generative AI unplugged, its applications, and its impact on various industries. 

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The open-source movement gathered steam. Leading open-source large language models (LLMs) such as Meta’s Llama 2 and Mistral Large set new benchmarks for performance while addressing critical concerns about data privacy and security. Simultaneously, there was a growing realization that smaller, domain-specific models could often outperform their larger counterparts in targeted tasks.

 

Year 2024 also saw breakthroughs in reasoning. Models such as OpenAI’s GPT-4-o3 and Google’s AlphaProof achieved remarkable progress in solving complex problems across disciplines like science, mathematics, and programming, consistently surpassing previous benchmarks. These advanced capabilities started to get packaged into agentic AI systems which aim to independently plan, reason, and execute tasks by dynamically leveraging tools and resources. Though still in its infancy, this agent-driven paradigm promises to fundamentally reshape our understanding of work and the way we design software systems.

 

Hardware innovations continued to underpin these advancements in GenAI. NVIDIA maintained its leadership with the Blackwell platform, enabling trillion-parameter models while competitors drove significant breakthroughs in AI accelerators.

India will chart a unique path as this technology evolves. We see five key trends that will significantly influence India’s AI evolution.

AI augmented interfaces will transform consumer apps

AI-powered chat, voice and regional language tools are already making an impact, and this trend will accelerate as digital models diffuse across the Indian consumer, enterprise and government landscape. GenAI native interfaces will also serve as front doors to onboard less digitally savvy users into the digital economy. Solutions like NPCI’s Hello! UPI and IRCTC’s AskDisha chatbot demonstrate this shift, enhancing inclusivity for underserved populations in semi-urban and rural areas.

Our survey shows that 36% of Indian enterprises have allocated budgets and begun investing in GenAI, while another 24% are testing its potential. Technology sector clients are leading the way, with Life Sciences and Financial Services following suit. Despite this, the business value remains limited, with just 15% having GenAI workloads in production and only 8% able to fully measure and allocate AI costs.

GenAI in India: The current state of play

We conducted an in-depth GenAI survey covering more than 125 C-suite executives across India. They represent diverse sectors, including Financial Services, Retail, Life sciences, Media and Entertainment, Technology, Automotive, Industrials and Energy.