Lee Hui Jing

EY Entrepreneurial Winning Women™ Asia-Pacific Class of 2025
Co-Founder, BilaBila Mart, Malaysia

Lee Hui Jing is the Co-Founder of BilaBila Mart, a retail pioneer in Malaysia that champions local goods and provides barrier-free access to retail chains for small Malaysian brands. BilaBila Mart's fresh, frozen groceries and ready-to-eat products cater to a growing consumer base, with an impressive expansion to 61 outlets. 

Motivated by her mother's resilience as a sole provider, Hui Jing learned to navigate life's hurdles with determination. This foundation of strength proved invaluable when facing the immediate challenges of a national lockdown due to the COVID-19 pandemic, which struck just days after the opening of her first outlet. Her strategic vision involves expanding to 100 stores by 2025, enhancing operational efficiency and nurturing a high-performing workforce. BilaBila Mart is set to reach RM100 million in revenue just four years since inception, with an IPO on the horizon. 

Hui Jing’s journey from a resourceful teenager in Brickfields to a successful entrepreneur is marked by her tenure at British American Tobacco and a pivot to entrepreneurship inspired by a client's success. Despite gender discrimination in her first venture, she persevered to co-found BilaBila Mart, now a testament to her innovative spirit and dedication to Malaysian entrepreneurship. Her leadership and vision have earned her the EY Entrepreneur of the Year 2023 - Women award, with BilaBila Mart on track for significant revenue growth.